Digital Distribution and Marketing with Paul McGhie

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hey how you doing very well how are you

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very good thanks for joining us today

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James might be coming on later he's

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having a bit of problems at the moment

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but he'll be joining us if he can later

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so yeah thanks for comment and it's it's

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been all been over in a while it has it

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has been a while yes yeah so for anybody

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that's watching can you just give us a

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bit of background of for yourself and

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like your relationship with us and how

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we know each other sure yeah I think I

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owe everybody okay so hi everybody my

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name is Paul McGee I'm a filmmaker which

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is probably I'm on this platform and

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when I say filmmaker it's because I do

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most things an independent filmmaker

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would do so I write directs produce edit

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the whole kit and kaboodle really yeah

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which is just I think part part of a

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good path for the course these days

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which is great though I love doing all

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those things so I'm perfectly matched to

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the things that I do my I first met Ben

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and James and liftoff back in 2011 but

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there it's moving in the early days

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doesn't it yeah yeah well the very early

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days it was the inaugural lift-off

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Festival and I entered my short film all

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pinatas go to heaven into that festival

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and it won

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so yay I'm coming award-winning

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filmmaker yes and that's that kind of

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kick-started my drive towards doing

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bigger and more adventurous things in

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that the next project I took on was to

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write and direct my first feature film

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which has been a huge ease on journey

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because we're now and what now 2019 and

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it's its motifs mostly done I mean it's

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it's out it's released it's great and

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there's still things going on with it

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which is brilliant

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yeah and that release was just there

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last year

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so in 2018

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this is I mean there are many reasons

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why we want to talk to you that and

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that's this is one of the reasons why we

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wanted to talk to you because you've

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been through the whole process of

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developing producing and probably most

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importantly and often the most

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overlooked the distribution side of

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things and yes you've had a very

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interesting route into that being a you

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are an AM you are an Amazon Prime right

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correct on correctly we can dig into the

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details of this of this lake yeah but so

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there's some some very interesting

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things and to give a little preface into

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this really I guess one of the biggest

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failings I don't like to use like

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negative phrases but like one of the

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biggest gaps I guess for young

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filmmakers that we come across is that

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there are plenty of amazing schools out

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there that teach them how to be great

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cinematographers great directors you can

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learn the art and the craft of

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filmmaking in many different very

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various plethora of ways but the amount

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of people that come out of film school

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going I have no bloody idea what to do

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once I've made a film is not acceptable

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and it's absolutely ridiculous in in our

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in our in our at least in our experience

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of the people that we've come across

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again and it's not a failing on their

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part at all it's more of a it's more of

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an industry change I think because gone

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are the days where you make a film and

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then you just you hope that somebody is

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going to take it on and you're gonna

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have a long long career I mean that

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might happen for some people but now all

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the days and the and I think you might

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you might be able to talk about this the

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the ability to develop produce and to

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distribute your work with your own power

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and your own like creative network if

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you like is is is there's a brand new is

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a

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a new thing especially began mainly

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because the internet so I don't know how

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can we how can we start into this

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perhaps I just tell us about your

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project first I guess what is it sure

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yeah yeah we can go kind of

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chronologically go through this cuz yeah

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yeah it's been a it's a quite a long

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story I suppose it's full of ups and

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downs so so the story itself the film's

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caught webcast and it's a found footage

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horror movie if I was to give you the

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elevator pitch I would say it's about

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two young filmmakers who suspect their

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neighbors have kidnapped someone holding

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them against their will and so they

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start to run surveillance on them and

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then things go very badly as they should

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do in orphans so that's that's the crux

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of it yeah how to begin I agree with you

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that that route of going through film

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school did you go to the item no I

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didn't I did I did a media and cultural

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studies degree which to be honest I'm

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not sure how that helped me very well

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they did in some ways it some kind of

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decent digital skills that were worth

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having back in the day like how to do

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websites how to do some creative writing

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classes and such but the practical side

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of filmmaking wasn't at all in that

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course now that was that was my choice

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at the time but I think as I was doing

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that as a three year degree by the end

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of it the only thing I really want to do

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is go out and do something practical so

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I was fortunate enough that when I

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graduated I made friends with a few

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people who kind of in my circle of

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friends anyway but I don't think we knew

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each other that well back then and it

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just turned out that they'd also well

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they were coming back from university so

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they've been to other playlng bath maybe

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my friend man and he'd come back and

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he'd done so much always degree was but

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he was going to television he wants to

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be an editor and he got me vlad himself

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a job a decent production house in

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london as a runner but very quickly

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became a technical runner and so this is

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2000

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Unser's about 2005 2006 when you still

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you still couldn't shoot things on

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camera phones because it didn't exist

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and even like things like editing

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software weren't so readily available on

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laptops and things they would just melt

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in the pewter because everything so I

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got talking to him and he was saying

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yeah I'm working at this this production

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house it's got tons of equipment and I

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can use all the weekends for free and I

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said oh that's good because I want to

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make and then off the back of that we

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kind of started we've got correcting a

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few other people that we knew who were

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big movie fans and thought may have some

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ambition into going into film and we

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made we made I think maybe four or five

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shorts and the last of those shorts was

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or pinatas which ended up winning the

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lift-off prize so that was a wonderful

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little journey that's how I got into it

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so I had to be kind of incredibly

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proactive and kind of getting going

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myself and I think actually if there is

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a core kind of theme that runs through

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the entire process up from from gay into

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film to making shorts to creating a

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feature getting that to a place where

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it's ready to push into the world and

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then get distribution if you're not

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proactive about it nothing is gonna

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happen well yeah 100% yeah yeah it's all

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on you it really is yes and I suppose

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that's kind of cuts what people do that

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the people that don't really have the

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passion for the people that really do so

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yeah that's that's that's the history of

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that so then I suppose going into the

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history of web cast itself and what I

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had to do if that was a bit different

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because by the time I wrote web curls

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which took nearly a couple of years I

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suppose the people I had been doing that

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kind of job with such as my I was

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editing and they had like really good

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jobs by then they were editing TV shows

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for channel for BBC and things like that

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which is great but it but it meant that

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they didn't have the time to jump onto

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the beach project so at that point I

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knew

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I was gonna have to do a lot of that

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myself get some people in they were

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hadn't worked with before none of which

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was a huge problem

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hmm I think goodness there's so many

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there's so many ways to tackle this and

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get into it

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I'm just trying less the better rooms

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and so here's the thing I suppose you've

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got to know before you even put pens

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paper in terms of thinking about the

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film and I'm talking about a feature I

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suppose at this point you could put on

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the advice on something shorts something

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for the market something yeah you

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something to find an audience for yeah

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yes you want to put out there that

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people going to watch which is roughly

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80 to 90 minutes that kind of thing even

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before you put pen to paper you have to

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know who it is you're making that film

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for you have to know that market now

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I've been very lucky that as I as I've

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got into filmmaking as I've become a

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filmmaker it hasn't and it won't for

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many people it hasn't you know funders

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why my life it hasn't funny way job it

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hasn't it hasn't been the dream staff

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like stories that we all hear if

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suddenly going from zero to a thousand

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yeah very bit dangerous those stories

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because people genuinely believe that

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it's going to happen and then when it

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doesn't happen it means that they stop

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doing anything at all whereas as you

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just pointed out like you you have to

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just keep going there's no there's no

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other way around it and the more people

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were relying on you to be to keep going

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as well so you kind of have to and they

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say it's the only way you get you get

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anywhere so yeah as I was saying that

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you have to know that mark and I was

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lucky enough that I worked in marketing

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I did that as a day job for a while I

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didn't really like to oh yeah oh no mark

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yeah and all sorts I started with a

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music marketing I'm working with kind of

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indie bands for a company and that was

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kind of doing their kind of street teams

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stuff and things like that but that was

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a cool thing to do and then actually

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this is a crazy thing like when I made a

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feature film in the same year I started

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making a feature film I started a

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marketing company that was again that

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was more of a case of I had a couple of

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friends who did that too and they had a

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network of people that needed people to

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work do their marketing for them so for

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me I thought this is great because it

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means that I'll be my own boss so I can

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work my own hours which means I can

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actually do things what I want to do

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things and film things what I want to

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film things there are there are

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drawbacks to that and there are pros and

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cons to that kind of thing

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I'm sure which I'm cut yeah you have to

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balance things it's very hard to find

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the time to do all these things yeah

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yeah again you have to be proactive you

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have to get up early and put in hours

271
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when you don't have hours before and

272
00:12:06,249 --> 00:12:14,949
things like that but anyway so so having

273
00:12:11,739 --> 00:12:17,439
the marketing or a sense of who you're

274
00:12:14,949 --> 00:12:19,929
making a film for is super important

275
00:12:17,439 --> 00:12:22,179
because there's no point in making a

276
00:12:19,929 --> 00:12:24,220
film and I have this odd idea in my head

277
00:12:22,179 --> 00:12:26,109
that there are some people what films go

278
00:12:24,220 --> 00:12:27,189
out there that just think or even people

279
00:12:26,109 --> 00:12:28,539
who think they don't make a film is just

280
00:12:27,189 --> 00:12:30,729
that I'm just gonna make the thing I'm

281
00:12:28,539 --> 00:12:33,939
gonna make I'm gonna be the next David

282
00:12:30,729 --> 00:12:35,799
Lynch and making dream logic film I

283
00:12:33,939 --> 00:12:38,799
understand it and everyone will think

284
00:12:35,799 --> 00:12:41,379
I'm brilliant man it's like what's not

285
00:12:38,799 --> 00:12:43,689
the case because David Lynch has an

286
00:12:41,379 --> 00:12:46,629
audience he knows what we watched over

287
00:12:43,689 --> 00:12:49,600
these films no no his films I'm a

288
00:12:46,629 --> 00:12:53,649
hundred percent yeah yes he's found he's

289
00:12:49,600 --> 00:12:56,049
found a niche if you like and there is

290
00:12:53,649 --> 00:12:59,439
the reason why people watch David Lynch

291
00:12:56,049 --> 00:13:01,569
films is because he's tapped into a

292
00:12:59,439 --> 00:13:04,779
specific thing that resonates with a

293
00:13:01,569 --> 00:13:06,399
certain section of the world and that's

294
00:13:04,779 --> 00:13:07,749
essentially that's what marketing is

295
00:13:06,399 --> 00:13:09,489
really isn't it's like finding

296
00:13:07,749 --> 00:13:11,409
absolutely finding a thing that

297
00:13:09,489 --> 00:13:14,379
resonates with a group of people and

298
00:13:11,409 --> 00:13:17,499
that storytelling finding a thing that

299
00:13:14,379 --> 00:13:20,190
resonates because you could tell I mean

300
00:13:17,499 --> 00:13:22,180
we always get film

301
00:13:20,190 --> 00:13:24,550
usually from expectant experienced

302
00:13:22,180 --> 00:13:25,569
filmmakers who and you can tell that

303
00:13:24,550 --> 00:13:27,069
they've made it for themselves and

304
00:13:25,569 --> 00:13:30,519
that's fine if it's a short like it's

305
00:13:27,069 --> 00:13:33,310
learning to make a short film if it's a

306
00:13:30,519 --> 00:13:34,990
like a filmmaking exercise but if

307
00:13:33,310 --> 00:13:40,089
they're gonna spend money on trying to

308
00:13:34,990 --> 00:13:42,490
get it into festivals or like God forbid

309
00:13:40,089 --> 00:13:47,050
a wider audience then like oh I'm gonna

310
00:13:42,490 --> 00:13:56,949
string me sorry James is really just one

311
00:13:47,050 --> 00:13:58,690
second oh that's okay that's okay we're

312
00:13:56,949 --> 00:14:01,209
yeah we're we're in the middle of it

313
00:13:58,690 --> 00:14:04,839
anyway with we're fine yeah yeah okay

314
00:14:01,209 --> 00:14:10,269
all right okay cool

315
00:14:04,839 --> 00:14:11,470
yeah yeah all right bye yeah James is in

316
00:14:10,269 --> 00:14:17,980
a sorry about that

317
00:14:11,470 --> 00:14:19,420
James is in a cafe and he's got a living

318
00:14:17,980 --> 00:14:20,800
room full of he's working from home

319
00:14:19,420 --> 00:14:23,819
today and he's got a living room full of

320
00:14:20,800 --> 00:14:33,670
babies so he's trying to find a cafe to

321
00:14:23,819 --> 00:14:36,610
do unit you know James has had a baby so

322
00:14:33,670 --> 00:14:37,810
so he's it he's in it in a big in a big

323
00:14:36,610 --> 00:14:40,360
cloud cafe and there's tons of people

324
00:14:37,810 --> 00:14:43,170
they already can't like get anywhere yes

325
00:14:40,360 --> 00:14:48,670
so anyway where were we we were max

326
00:14:43,170 --> 00:14:52,720
knowing marketing and finding a like a

327
00:14:48,670 --> 00:14:55,259
purpose yeah you're right Laurie like a

328
00:14:52,720 --> 00:14:59,860
heart thing that resonates with people

329
00:14:55,259 --> 00:15:03,670
yeah but so how did how was that for you

330
00:14:59,860 --> 00:15:06,579
with with web cast

331
00:15:03,670 --> 00:15:09,220
so the first thing I decided to do when

332
00:15:06,579 --> 00:15:11,800
I decided to make a feature is that I

333
00:15:09,220 --> 00:15:13,240
think I'd with my shorts I kind of I

334
00:15:11,800 --> 00:15:16,509
drift off the idea that I've watched

335
00:15:13,240 --> 00:15:19,269
enough movies that I know what a movie

336
00:15:16,509 --> 00:15:22,620
is like I know what the beginning the

337
00:15:19,269 --> 00:15:26,350
middle and the end of a movie is but I

338
00:15:22,620 --> 00:15:29,530
didn't think that I could just do that

339
00:15:26,350 --> 00:15:34,840
on 90 pages of a script

340
00:15:29,530 --> 00:15:37,420
and that was that would be successful

341
00:15:34,840 --> 00:15:38,920
maybe if I skipped back maybe three or

342
00:15:37,420 --> 00:15:43,570
four years before that I tried try to

343
00:15:38,920 --> 00:15:45,940
write a novel oh wow yeah yeah I mean I

344
00:15:43,570 --> 00:15:50,470
have it still it's like 300 pages long

345
00:15:45,940 --> 00:15:51,970
but I spent a huge amount of time on it

346
00:15:50,470 --> 00:15:52,930
and when I was finished with it I

347
00:15:51,970 --> 00:15:54,400
actually got to a point where I kind of

348
00:15:52,930 --> 00:15:56,310
got dejected with it in the sense like I

349
00:15:54,400 --> 00:16:01,180
thought I don't think this is quite what

350
00:15:56,310 --> 00:16:03,820
it should be and I put a lot of time so

351
00:16:01,180 --> 00:16:06,040
I decided having put that on hold a long

352
00:16:03,820 --> 00:16:08,590
long time ago if I was gonna do this

353
00:16:06,040 --> 00:16:11,950
again and dedicate a serious amount of

354
00:16:08,590 --> 00:16:13,750
time to writing I had I had to know why

355
00:16:11,950 --> 00:16:18,280
I was doing in a way that I hadn't done

356
00:16:13,750 --> 00:16:20,140
before so I so what so what did you

357
00:16:18,280 --> 00:16:22,030
think he didn't know what you're doing

358
00:16:20,140 --> 00:16:26,500
in terms of in terms of the novel what

359
00:16:22,030 --> 00:16:28,870
what was it I think I just I just I just

360
00:16:26,500 --> 00:16:30,550
wrote it and there's nothing wrong with

361
00:16:28,870 --> 00:16:32,680
doing that but then I think I would go

362
00:16:30,550 --> 00:16:34,540
back maybe I'd write I write 100 pages

363
00:16:32,680 --> 00:16:36,580
and then I would stop I would read back

364
00:16:34,540 --> 00:16:38,320
and I'm start again and it's a read it

365
00:16:36,580 --> 00:16:40,320
doesn't work that way or maybe 100

366
00:16:38,320 --> 00:16:42,700
people didn't work for me that way and

367
00:16:40,320 --> 00:16:44,770
just I don't know I don't think it

368
00:16:42,700 --> 00:16:46,300
clipped well and I was reading things

369
00:16:44,770 --> 00:16:47,950
and then I go and see things got oh I

370
00:16:46,300 --> 00:16:49,870
use that idea so it's just it's a

371
00:16:47,950 --> 00:16:51,670
hackneyed idea anyway to do that kind of

372
00:16:49,870 --> 00:16:53,350
thing there are there are lots of things

373
00:16:51,670 --> 00:16:54,640
in it I'm not saying I wouldn't go back

374
00:16:53,350 --> 00:16:56,380
to doing that at some point because it's

375
00:16:54,640 --> 00:17:00,010
a great way of telling stories and it's

376
00:16:56,380 --> 00:17:01,420
a much more boy obviously it's a very

377
00:17:00,010 --> 00:17:04,600
personal thing to write a book as

378
00:17:01,420 --> 00:17:07,870
opposed to a film where it's a pinochle

379
00:17:04,600 --> 00:17:10,089
team yeah yeah but the point was is I

380
00:17:07,870 --> 00:17:12,550
thought I'm gonna I'm gonna I'm gonna

381
00:17:10,089 --> 00:17:14,829
read some how-to books I'm gonna go to

382
00:17:12,550 --> 00:17:16,959
some classes and screenwriting in that

383
00:17:14,829 --> 00:17:19,449
kind of thing so I did I bought some I

384
00:17:16,959 --> 00:17:22,150
bought some key books on screen writer

385
00:17:19,449 --> 00:17:24,490
winter rain dances kind of short day

386
00:17:22,150 --> 00:17:26,050
courses or weekend courses or maximum

387
00:17:24,490 --> 00:17:28,540
filmmaking which were quite helpful

388
00:17:26,050 --> 00:17:31,060
yeah it's a go to look good perfect yeah

389
00:17:28,540 --> 00:17:33,100
they worth it I would recommend them but

390
00:17:31,060 --> 00:17:35,350
I mean don't know hitch those weekend

391
00:17:33,100 --> 00:17:37,300
courses I think you can you can get them

392
00:17:35,350 --> 00:17:38,050
on Groupon things like that for maybe

393
00:17:37,300 --> 00:17:39,820
hmm

394
00:17:38,050 --> 00:17:43,150
30 to 50 pounds they're not very

395
00:17:39,820 --> 00:17:44,680
expensive and I have things on

396
00:17:43,150 --> 00:17:46,720
there's only enough like three days but

397
00:17:44,680 --> 00:17:48,880
I learnt things in there that I wrote

398
00:17:46,720 --> 00:17:51,100
notes that I still know today and I

399
00:17:48,880 --> 00:17:53,350
still keep with me so those are well

400
00:17:51,100 --> 00:17:55,420
worth it they tried to push you on to

401
00:17:53,350 --> 00:17:57,220
bigger courses after that that are

402
00:17:55,420 --> 00:18:00,130
really quite expensive like six-week

403
00:17:57,220 --> 00:18:01,660
courses at 350 pounds oh gosh is like

404
00:18:00,130 --> 00:18:04,600
five or six years ago they're probably a

405
00:18:01,660 --> 00:18:05,710
lot more expensive now yeah which I just

406
00:18:04,600 --> 00:18:07,059
at that point I was like well I'm gonna

407
00:18:05,710 --> 00:18:08,980
make this film I know I knew I was gonna

408
00:18:07,059 --> 00:18:10,390
make this film at way of money so that

409
00:18:08,980 --> 00:18:12,010
was like well how much money to spend on

410
00:18:10,390 --> 00:18:13,690
that kind of thing when actually I need

411
00:18:12,010 --> 00:18:15,610
that money for other stuff like actually

412
00:18:13,690 --> 00:18:19,210
making for sure so you have to balance

413
00:18:15,610 --> 00:18:20,460
that out and but the point was one of

414
00:18:19,210 --> 00:18:23,190
the books I got which was called

415
00:18:20,460 --> 00:18:26,290
thinking outside the box office

416
00:18:23,190 --> 00:18:27,580
I told who it's by actually and it would

417
00:18:26,290 --> 00:18:29,950
have to be updated now because this was

418
00:18:27,580 --> 00:18:32,559
talking about film at a time where

419
00:18:29,950 --> 00:18:35,050
digital was a streaming service and

420
00:18:32,559 --> 00:18:37,150
putting together on the web was a

421
00:18:35,050 --> 00:18:39,580
through infancy but they knew it the

422
00:18:37,150 --> 00:18:42,040
era's wanted to talk about that and in

423
00:18:39,580 --> 00:18:44,350
they okay talked about that that marking

424
00:18:42,040 --> 00:18:46,270
structure and how like you know why was

425
00:18:44,350 --> 00:18:48,760
the Blair Witch so successful because it

426
00:18:46,270 --> 00:18:52,480
took something that was relatively new

427
00:18:48,760 --> 00:18:54,240
the Internet and it used it really

428
00:18:52,480 --> 00:18:58,330
successfully

429
00:18:54,240 --> 00:19:01,840
man so with that in mind I started

430
00:18:58,330 --> 00:19:04,510
working on ideas that would be a kid to

431
00:19:01,840 --> 00:19:06,670
that kind of marketing thing and you

432
00:19:04,510 --> 00:19:10,720
always make a horror because in horror

433
00:19:06,670 --> 00:19:15,940
you can make films with axes who no

434
00:19:10,720 --> 00:19:18,970
one's seen on screen before and so your

435
00:19:15,940 --> 00:19:21,040
budget is low that end you can be more

436
00:19:18,970 --> 00:19:23,440
experimental and more extreme and to

437
00:19:21,040 --> 00:19:27,429
comment horror gives you more creative

438
00:19:23,440 --> 00:19:28,270
palette than most other genres and I

439
00:19:27,429 --> 00:19:31,330
knew I was gonna make a found footage

440
00:19:28,270 --> 00:19:34,809
film because again budget required that

441
00:19:31,330 --> 00:19:36,370
it was kept really though I'm talking

442
00:19:34,809 --> 00:19:40,620
the whole the whole production of web

443
00:19:36,370 --> 00:19:44,170
cast cost about seven thousand pounds so

444
00:19:40,620 --> 00:19:46,660
it's probably we topped up to about ten

445
00:19:44,170 --> 00:19:48,070
now with marquees and trying to push

446
00:19:46,660 --> 00:19:49,960
into the market stuff so you do need

447
00:19:48,070 --> 00:19:52,240
money for that as well but yeah about

448
00:19:49,960 --> 00:19:55,190
that much and

449
00:19:52,240 --> 00:19:58,940
and this was sorry when when did you

450
00:19:55,190 --> 00:20:00,760
start production just so I guess there's

451
00:19:58,940 --> 00:20:03,230
just so we get a sense of like the

452
00:20:00,760 --> 00:20:06,970
technology States I guess that you were

453
00:20:03,230 --> 00:20:09,740
alright so writing in 2012 shooting

454
00:20:06,970 --> 00:20:14,870
started I think in 2014

455
00:20:09,740 --> 00:20:17,510
okay so yeah a fairly recently then so

456
00:20:14,870 --> 00:20:19,790
it's digital was nice nicely established

457
00:20:17,510 --> 00:20:23,120
and they were like cheap cameras around

458
00:20:19,790 --> 00:20:25,370
and people knew how to use them and all

459
00:20:23,120 --> 00:20:27,350
of that stuff yeah yes all readily

460
00:20:25,370 --> 00:20:28,520
available for anyone out there only to

461
00:20:27,350 --> 00:20:31,930
find that combination and it's

462
00:20:28,520 --> 00:20:34,700
reasonably priced now so that was that

463
00:20:31,930 --> 00:20:36,770
yes sorry so I knew had to be those

464
00:20:34,700 --> 00:20:38,330
things going into it so then I just

465
00:20:36,770 --> 00:20:43,220
decided okay well then I'm gonna make a

466
00:20:38,330 --> 00:20:44,600
film that's about people who blog on

467
00:20:43,220 --> 00:20:48,740
YouTube and stuff like that they make

468
00:20:44,600 --> 00:20:51,010
webcasts and so this story will at the

469
00:20:48,740 --> 00:20:55,100
center of it have a webcast that goes

470
00:20:51,010 --> 00:20:57,280
horribly wrong and then the idea

471
00:20:55,100 --> 00:21:00,890
developed from there so it was one if

472
00:20:57,280 --> 00:21:04,520
these two characters break into their

473
00:21:00,890 --> 00:21:06,980
neighbor's house and did that live on on

474
00:21:04,520 --> 00:21:09,050
a webcast how can they what what was the

475
00:21:06,980 --> 00:21:12,620
worst thing that could happen from that

476
00:21:09,050 --> 00:21:16,550
and I think that also kind of wrapped up

477
00:21:12,620 --> 00:21:18,740
with this concept of a witch that lives

478
00:21:16,550 --> 00:21:22,280
next door was a sentence like I mean

479
00:21:18,740 --> 00:21:23,990
very early on mmm kind of brought

480
00:21:22,280 --> 00:21:25,820
everything together so that's that was

481
00:21:23,990 --> 00:21:27,410
the crux of the story and I thought wow

482
00:21:25,820 --> 00:21:29,990
this is great because it also I could

483
00:21:27,410 --> 00:21:32,930
market this to people you know to it to

484
00:21:29,990 --> 00:21:35,060
a huge generation mmm-hmm

485
00:21:32,930 --> 00:21:36,890
and that will relate in that sense and

486
00:21:35,060 --> 00:21:38,120
although it's obviously the most

487
00:21:36,890 --> 00:21:39,530
difficult thing in the world now for any

488
00:21:38,120 --> 00:21:44,450
film footage other than the Blair Witch

489
00:21:39,530 --> 00:21:46,460
to promote and saying yeah then this

490
00:21:44,450 --> 00:21:48,680
this would at least give it a nice

491
00:21:46,460 --> 00:21:50,690
buying story for people that liked this

492
00:21:48,680 --> 00:21:54,290
genre because there's so many of these

493
00:21:50,690 --> 00:21:56,360
films being made you have to have

494
00:21:54,290 --> 00:21:58,640
something that makes you stand out again

495
00:21:56,360 --> 00:22:00,290
that's that's marketing it's it's the

496
00:21:58,640 --> 00:22:02,810
amazing to make your thumbs down doubt

497
00:22:00,290 --> 00:22:05,239
amongst others out this is a very

498
00:22:02,810 --> 00:22:06,919
competitive marketplace

499
00:22:05,239 --> 00:22:08,059
that was the kind of the business aside

500
00:22:06,919 --> 00:22:10,759
but then it became something more

501
00:22:08,059 --> 00:22:12,109
creative they're creative with it within

502
00:22:10,759 --> 00:22:14,899
that but that's interesting because

503
00:22:12,109 --> 00:22:16,339
there I think that that as you said I

504
00:22:14,899 --> 00:22:19,549
think at the beginning like the two

505
00:22:16,339 --> 00:22:21,830
should come together or if you're if

506
00:22:19,549 --> 00:22:23,690
you're particularly lots talent for that

507
00:22:21,830 --> 00:22:26,570
kind of thing they can come together

508
00:22:23,690 --> 00:22:29,570
like the person we always say the person

509
00:22:26,570 --> 00:22:31,519
who's the the primary drive created

510
00:22:29,570 --> 00:22:32,929
drive it behind the film is the best

511
00:22:31,519 --> 00:22:37,309
person to market the film because they

512
00:22:32,929 --> 00:22:40,369
know I'm just kind of repeating stuff

513
00:22:37,309 --> 00:22:43,399
really but they know the core of the

514
00:22:40,369 --> 00:22:45,589
film they know they know that the themes

515
00:22:43,399 --> 00:22:46,759
in it they know the characters they know

516
00:22:45,589 --> 00:22:49,489
the threads they know the different

517
00:22:46,759 --> 00:22:53,719
potential angles to kind of to push the

518
00:22:49,489 --> 00:22:57,019
market so it's it's an it's an

519
00:22:53,719 --> 00:23:00,589
interesting way of thinking about it and

520
00:22:57,019 --> 00:23:03,589
I would hurry sorry I don't know one

521
00:23:00,589 --> 00:23:06,109
caveat to what you just said structure

522
00:23:03,589 --> 00:23:09,469
which is your chameleon although but

523
00:23:06,109 --> 00:23:11,739
that person then has to be checked at

524
00:23:09,469 --> 00:23:14,330
every stage of the way to make sure

525
00:23:11,739 --> 00:23:18,049
their idea isn't becoming something

526
00:23:14,330 --> 00:23:20,690
abstract yes yes from personal

527
00:23:18,049 --> 00:23:22,369
experience of making the film and there

528
00:23:20,690 --> 00:23:24,379
be in moments where an audience is

529
00:23:22,369 --> 00:23:28,070
turning around to me and said what does

530
00:23:24,379 --> 00:23:35,119
that mean and then I've had to recut you

531
00:23:28,070 --> 00:23:37,099
like you're not obvious right obvious is

532
00:23:35,119 --> 00:23:39,710
the wall in front of me but yeah so

533
00:23:37,099 --> 00:23:43,099
that's all true but you need to bounce

534
00:23:39,710 --> 00:23:44,779
off for someone and testing that's

535
00:23:43,099 --> 00:23:49,369
testing the market you should do that at

536
00:23:44,779 --> 00:23:51,739
the pitch level the script level the

537
00:23:49,369 --> 00:23:53,929
storyboard level make sure the film

538
00:23:51,739 --> 00:23:55,159
you're making is obvious to the audience

539
00:23:53,929 --> 00:23:58,219
because they're the ones who are gonna

540
00:23:55,159 --> 00:24:00,049
at the end they buy it review it which

541
00:23:58,219 --> 00:24:03,019
means more people will hopefully buy it

542
00:24:00,049 --> 00:24:07,789
and that's really important so did you

543
00:24:03,019 --> 00:24:11,149
did you do that testing yourself well I

544
00:24:07,789 --> 00:24:13,759
did it I did it late on because I know I

545
00:24:11,149 --> 00:24:17,260
didn't know at that point no sure sure

546
00:24:13,759 --> 00:24:20,410
oh so he was at the printers

547
00:24:17,260 --> 00:24:22,540
what's the process of that what is the

548
00:24:20,410 --> 00:24:24,880
what would you if you could go back and

549
00:24:22,540 --> 00:24:27,760
do it what would you do oh that's good

550
00:24:24,880 --> 00:24:30,220
well I'm kind of I started doing it now

551
00:24:27,760 --> 00:24:33,429
with ideas for my next film in the sense

552
00:24:30,220 --> 00:24:35,790
that I've come a handful of ideas and

553
00:24:33,429 --> 00:24:39,850
the first thing is to boil them down to

554
00:24:35,790 --> 00:24:42,100
an elevator pitch right so I wished I

555
00:24:39,850 --> 00:24:43,960
wish I had a link on me and there's a

556
00:24:42,100 --> 00:24:46,120
huge shoe clip out there which is these

557
00:24:43,960 --> 00:24:48,340
I think it's Hollywood producers a

558
00:24:46,120 --> 00:24:50,110
couple of them or maybe screenwriters

559
00:24:48,340 --> 00:24:52,750
who had talked about the one piece of

560
00:24:50,110 --> 00:24:56,620
advice they would give to new filmmakers

561
00:24:52,750 --> 00:24:59,140
and it's if you can't get get a post-it

562
00:24:56,620 --> 00:25:01,350
note and write down your story on a

563
00:24:59,140 --> 00:25:04,030
post-it though and if you can't then

564
00:25:01,350 --> 00:25:12,400
you're not ready to tell people about

565
00:25:04,030 --> 00:25:15,070
your 100% yeah to read a piece to pay

566
00:25:12,400 --> 00:25:17,559
for you can watch people lose interest

567
00:25:15,070 --> 00:25:20,230
as you say three sentences about your

568
00:25:17,559 --> 00:25:21,640
movie so that yeah you should that's the

569
00:25:20,230 --> 00:25:23,860
first place to test it is to go to

570
00:25:21,640 --> 00:25:25,600
people and go oh this is the idea after

571
00:25:23,860 --> 00:25:27,490
all these are the ideas I have and see

572
00:25:25,600 --> 00:25:29,200
which one may that chomp - oh that's

573
00:25:27,490 --> 00:25:32,080
because actually oh these some people

574
00:25:29,200 --> 00:25:35,020
might go I've seen that before so and

575
00:25:32,080 --> 00:25:37,030
you may not but then that gives you okay

576
00:25:35,020 --> 00:25:38,710
so that idea has been done before maybe

577
00:25:37,030 --> 00:25:40,000
I can do differently or maybe I should

578
00:25:38,710 --> 00:25:42,030
leave it alone because it's something

579
00:25:40,000 --> 00:25:44,380
that's been done too many times

580
00:25:42,030 --> 00:25:46,929
yeah so that that testing I think

581
00:25:44,380 --> 00:25:51,090
there's never an earlier place to start

582
00:25:46,929 --> 00:25:55,240
and as your thought of a new idea mm-hmm

583
00:25:51,090 --> 00:25:58,540
yeah and then and then at the scripts

584
00:25:55,240 --> 00:26:00,990
level did you say yes at the script

585
00:25:58,540 --> 00:26:04,000
level you could do the same thing I

586
00:26:00,990 --> 00:26:06,970
personally for webcast I had a few

587
00:26:04,000 --> 00:26:09,940
people read the script I had a friend of

588
00:26:06,970 --> 00:26:12,549
mine who's also an aspiring filmmaker

589
00:26:09,940 --> 00:26:14,890
who's made some shorts and stuff as was

590
00:26:12,549 --> 00:26:16,150
really a feature we did a we do that we

591
00:26:14,890 --> 00:26:17,530
did a swap while we just read each

592
00:26:16,150 --> 00:26:20,799
other's scripts and gave each other

593
00:26:17,530 --> 00:26:23,169
notes which was great and he put some

594
00:26:20,799 --> 00:26:25,240
really good points that I needed to take

595
00:26:23,169 --> 00:26:28,840
on board that actually didn't make it to

596
00:26:25,240 --> 00:26:30,250
the final script but one thing I didn't

597
00:26:28,840 --> 00:26:31,929
do

598
00:26:30,250 --> 00:26:34,270
which i think is a really good thing to

599
00:26:31,929 --> 00:26:36,789
do easily through so these are the

600
00:26:34,270 --> 00:26:38,549
things I now know would be great to do

601
00:26:36,789 --> 00:26:42,100
second time around

602
00:26:38,549 --> 00:26:45,100
excuse me because then you get a sense

603
00:26:42,100 --> 00:26:48,130
of things like dialog and how things

604
00:26:45,100 --> 00:26:51,250
work yeah

605
00:26:48,130 --> 00:26:53,679
so yeah the you can continually do that

606
00:26:51,250 --> 00:26:56,710
and even to the point where if you have

607
00:26:53,679 --> 00:27:01,049
time on set and you're shooting to shoot

608
00:26:56,710 --> 00:27:06,429
a scene and then allow the actors maybe

609
00:27:01,049 --> 00:27:10,030
have a look at playback see if they want

610
00:27:06,429 --> 00:27:11,230
to try again no Kevin Smith does this I

611
00:27:10,030 --> 00:27:13,179
thought it's a really good point what I

612
00:27:11,230 --> 00:27:17,220
heard him talking about it because you

613
00:27:13,179 --> 00:27:20,169
know most most actors I'm from from my

614
00:27:17,220 --> 00:27:22,120
experience directing actors I just like

615
00:27:20,169 --> 00:27:23,770
to make acts as feel as comfortable as

616
00:27:22,120 --> 00:27:27,820
possible so they can be as creative as

617
00:27:23,770 --> 00:27:28,990
possible sure but if I get them to check

618
00:27:27,820 --> 00:27:29,500
it they like oh I will do it one more

619
00:27:28,990 --> 00:27:32,740
time

620
00:27:29,500 --> 00:27:35,200
like I can do yeah and out better and so

621
00:27:32,740 --> 00:27:37,120
that's almost like a little exercise in

622
00:27:35,200 --> 00:27:38,530
getting the best out of them but again

623
00:27:37,120 --> 00:27:39,480
you know you're checking things along

624
00:27:38,530 --> 00:27:43,510
the way

625
00:27:39,480 --> 00:27:46,150
yeah for sure and some axis won't like

626
00:27:43,510 --> 00:27:47,890
that some will and it depends on their

627
00:27:46,150 --> 00:27:51,760
their process I'm someone like no I

628
00:27:47,890 --> 00:27:56,710
never watched myself ever but some some

629
00:27:51,760 --> 00:27:58,750
will watch it like morbid curiosity but

630
00:27:56,710 --> 00:28:03,610
then you might get some some you might

631
00:27:58,750 --> 00:28:05,049
get some that will will I mean there are

632
00:28:03,610 --> 00:28:06,850
in their performance right and then they

633
00:28:05,049 --> 00:28:09,539
will be able to understand what they're

634
00:28:06,850 --> 00:28:15,460
trying to do and if they see it back

635
00:28:09,539 --> 00:28:17,110
it's a tricky one because like do you

636
00:28:15,460 --> 00:28:19,330
want the actor to give the performance

637
00:28:17,110 --> 00:28:23,110
that you want them to give or that they

638
00:28:19,330 --> 00:28:25,470
think that they should be giving I don't

639
00:28:23,110 --> 00:28:29,020
know if it's a fine it's a fine line but

640
00:28:25,470 --> 00:28:31,090
ultimately at the end of the day the

641
00:28:29,020 --> 00:28:34,000
more options you have in the edit the

642
00:28:31,090 --> 00:28:37,539
better I guess yeah I think that's a lot

643
00:28:34,000 --> 00:28:39,470
yeah every every actor has a different

644
00:28:37,539 --> 00:28:44,260
way of doing things and

645
00:28:39,470 --> 00:28:46,909
have to be very ready for that

646
00:28:44,260 --> 00:28:51,049
responsibility

647
00:28:46,909 --> 00:28:52,580
yeah it's a tough thing to be doing what

648
00:28:51,049 --> 00:28:55,840
they're doing with a bunch of people

649
00:28:52,580 --> 00:28:55,840
around them going gone

650
00:29:06,730 --> 00:29:11,059
so yeah I'm given the option I'm not

651
00:29:09,620 --> 00:29:15,620
gonna force them to do more to it but

652
00:29:11,059 --> 00:29:17,240
I'm yeah it's like if I'm going to do

653
00:29:15,620 --> 00:29:18,350
takes they've got enough time for takes

654
00:29:17,240 --> 00:29:19,909
cuz that's the other thing is when

655
00:29:18,350 --> 00:29:23,419
you're filming you never have enough

656
00:29:19,909 --> 00:29:24,890
time yeah sure yeah good to get get the

657
00:29:23,419 --> 00:29:27,140
script down

658
00:29:24,890 --> 00:29:31,669
I like I really like getting an ad-lib

659
00:29:27,140 --> 00:29:34,220
version down for natural dialogue and

660
00:29:31,669 --> 00:29:35,840
then if there is time just to play

661
00:29:34,220 --> 00:29:37,159
around with it from there if they've got

662
00:29:35,840 --> 00:29:38,530
anything they want to throw at it and

663
00:29:37,159 --> 00:29:41,240
then you mm-hmm

664
00:29:38,530 --> 00:29:43,309
coverage get as much coverage as you can

665
00:29:41,240 --> 00:29:46,100
of things like that if you have the time

666
00:29:43,309 --> 00:29:48,770
and if not well that's that's again

667
00:29:46,100 --> 00:29:52,330
that's what doing script readings before

668
00:29:48,770 --> 00:29:58,070
you I remember I remember reading about

669
00:29:52,330 --> 00:30:01,429
whiplash hmm is Damien Chazelle director

670
00:29:58,070 --> 00:30:03,380
yeah writer yeah and one of the things

671
00:30:01,429 --> 00:30:05,929
that JK Simmons was really impressed by

672
00:30:03,380 --> 00:30:10,010
is that Damien Chazelle knew exactly

673
00:30:05,929 --> 00:30:11,750
like how he wanted things framed and he

674
00:30:10,010 --> 00:30:13,940
didn't stray from that so he wasn't

675
00:30:11,750 --> 00:30:16,610
about all the coverage in the world he

676
00:30:13,940 --> 00:30:19,940
was now a familiar this is this is I

677
00:30:16,610 --> 00:30:22,010
know it's already yeah I don't need

678
00:30:19,940 --> 00:30:25,309
anything else because I've planned it

679
00:30:22,010 --> 00:30:26,840
yes so gonna work that's perfect yeah

680
00:30:25,309 --> 00:30:29,480
because then he's going right actors

681
00:30:26,840 --> 00:30:33,049
doing what they need to do and he knows

682
00:30:29,480 --> 00:30:34,730
where it's gonna be so again a little

683
00:30:33,049 --> 00:30:39,260
bit away from sense checking work but

684
00:30:34,730 --> 00:30:41,210
those are all things yeah I mean there's

685
00:30:39,260 --> 00:30:44,510
no I think it is important to highlight

686
00:30:41,210 --> 00:30:47,840
that there is no black and white and

687
00:30:44,510 --> 00:30:51,260
there's no right and wrong and a tool is

688
00:30:47,840 --> 00:30:52,640
a tool and if it's not doesn't work then

689
00:30:51,260 --> 00:30:53,620
get rid of it it might work somebody

690
00:30:52,640 --> 00:30:56,090
else

691
00:30:53,620 --> 00:30:58,820
people get really hung up on these

692
00:30:56,090 --> 00:31:00,290
things sometimes like should what's the

693
00:30:58,820 --> 00:31:02,809
right way to do it my right way is

694
00:31:00,290 --> 00:31:05,900
whatever works like for you in the moon

695
00:31:02,809 --> 00:31:08,840
yeah don't don't know mess with your

696
00:31:05,900 --> 00:31:12,470
head like yeah I find also also people

697
00:31:08,840 --> 00:31:15,320
people get too far ahead in the planning

698
00:31:12,470 --> 00:31:17,900
like have some stuff to try out and then

699
00:31:15,320 --> 00:31:21,260
learn from it I think it's like actually

700
00:31:17,900 --> 00:31:25,070
do it yeah absolutely I'm a big fan of

701
00:31:21,260 --> 00:31:27,320
like learning the form because once you

702
00:31:25,070 --> 00:31:28,850
know the rules then you know how you can

703
00:31:27,320 --> 00:31:31,400
break the rules yeah a hundred percent

704
00:31:28,850 --> 00:31:35,780
yeah nothing so it was the same with the

705
00:31:31,400 --> 00:31:38,750
writing all the processes so end of the

706
00:31:35,780 --> 00:31:40,760
day an ED last shot it's cut then you go

707
00:31:38,750 --> 00:31:42,860
through the editing process you've got a

708
00:31:40,760 --> 00:31:45,140
finished that's an entire like

709
00:31:42,860 --> 00:31:48,230
conversation in itself I'm sure but um

710
00:31:45,140 --> 00:31:52,250
when but you get to the process where

711
00:31:48,230 --> 00:31:53,630
you have a and perhaps this what I'm

712
00:31:52,250 --> 00:31:56,480
about to go on to perhaps that weaves

713
00:31:53,630 --> 00:31:59,120
into whilst you're editing it editing it

714
00:31:56,480 --> 00:32:03,440
as well but you have a finished product

715
00:31:59,120 --> 00:32:05,270
what then good question what then take a

716
00:32:03,440 --> 00:32:09,190
deep breath take a deep breath because

717
00:32:05,270 --> 00:32:13,610
your journey is only halfway complete

718
00:32:09,190 --> 00:32:15,110
now now the real work starts yeah now

719
00:32:13,610 --> 00:32:18,350
what so what you've got to do now and

720
00:32:15,110 --> 00:32:19,970
actually I'm pretty sure that one of the

721
00:32:18,350 --> 00:32:23,929
first pieces of advice I got on there

722
00:32:19,970 --> 00:32:25,610
now what was from you guys I think James

723
00:32:23,929 --> 00:32:29,480
sat me down and took me through some

724
00:32:25,610 --> 00:32:30,919
tips on what I needed to do you've got

725
00:32:29,480 --> 00:32:33,590
some yeah you I mean you've got to

726
00:32:30,919 --> 00:32:36,140
market your film and that process again

727
00:32:33,590 --> 00:32:37,850
cannot start early enough if you can be

728
00:32:36,140 --> 00:32:39,500
young enough things to do with writing

729
00:32:37,850 --> 00:32:42,169
the scripts and getting things done

730
00:32:39,500 --> 00:32:44,780
making people aware that you're making a

731
00:32:42,169 --> 00:32:47,299
film is the best way to start marketing

732
00:32:44,780 --> 00:32:49,820
journey towards getting your film

733
00:32:47,299 --> 00:32:52,820
noticed and represent here's the here's

734
00:32:49,820 --> 00:32:57,760
the thing I suppose it's like it's like

735
00:32:52,820 --> 00:32:59,660
you are one side of I know River and

736
00:32:57,760 --> 00:33:01,640
distributors on the other side of the

737
00:32:59,660 --> 00:33:03,260
river they go and you've got to find a

738
00:33:01,640 --> 00:33:05,059
way from to know to see you and build a

739
00:33:03,260 --> 00:33:06,310
bridge to that point right and the only

740
00:33:05,059 --> 00:33:09,670
way to do that

741
00:33:06,310 --> 00:33:12,670
is through marketing your film and

742
00:33:09,670 --> 00:33:13,840
building an audience so when it when you

743
00:33:12,670 --> 00:33:16,270
come to the point where you get to the

744
00:33:13,840 --> 00:33:18,820
distributor you can go hey look I've got

745
00:33:16,270 --> 00:33:20,560
this many people already excited about

746
00:33:18,820 --> 00:33:22,990
my film I've got them saying these

747
00:33:20,560 --> 00:33:25,530
things on social media about it I've got

748
00:33:22,990 --> 00:33:27,940
them talking about it to their friends

749
00:33:25,530 --> 00:33:30,400
maybe you've done some test screenings

750
00:33:27,940 --> 00:33:34,390
and you've filmed responses of people I

751
00:33:30,400 --> 00:33:36,790
got this I know this works you've got

752
00:33:34,390 --> 00:33:37,930
you can do all of those things you've

753
00:33:36,790 --> 00:33:39,670
got to start building so you're going to

754
00:33:37,930 --> 00:33:40,870
need you've cut you feel great but

755
00:33:39,670 --> 00:33:43,450
you're now going to cut a trainer

756
00:33:40,870 --> 00:33:47,110
because that trailer needs to be the

757
00:33:43,450 --> 00:33:50,020
thing that people hook into you've got

758
00:33:47,110 --> 00:33:52,360
to be able to then make people follow

759
00:33:50,020 --> 00:33:55,090
you all over your social platforms you

760
00:33:52,360 --> 00:33:59,260
know maybe even get them on a marketing

761
00:33:55,090 --> 00:34:01,360
an email list if you can lots of ways of

762
00:33:59,260 --> 00:34:02,920
doing that maybe you offer them certain

763
00:34:01,360 --> 00:34:05,950
things it's kind of weird now because

764
00:34:02,920 --> 00:34:08,460
there's gdpr which means you can't pay a

765
00:34:05,950 --> 00:34:10,600
sling people in certain ways so that

766
00:34:08,460 --> 00:34:12,340
well it's not email this for now the

767
00:34:10,600 --> 00:34:14,500
social media thing is is they're ripe

768
00:34:12,340 --> 00:34:16,570
ready to use and you can access it and

769
00:34:14,500 --> 00:34:19,930
other people can access it so a

770
00:34:16,570 --> 00:34:21,190
distributor or a sales agent they'll be

771
00:34:19,930 --> 00:34:22,870
able to see what's going on with the

772
00:34:21,190 --> 00:34:25,900
film and how well it's doing how many

773
00:34:22,870 --> 00:34:29,830
views the traders clocking up things

774
00:34:25,900 --> 00:34:32,140
like that posters you can't work posters

775
00:34:29,830 --> 00:34:34,570
that way yeah yeah J what strategy it

776
00:34:32,140 --> 00:34:39,670
was only no Darius I haven't got one

777
00:34:34,570 --> 00:34:41,650
single what's the wired kind of real

778
00:34:39,670 --> 00:34:43,810
printed posters of webcast I don't have

779
00:34:41,650 --> 00:34:47,020
to do it yet at all but they're all

780
00:34:43,810 --> 00:34:48,760
online yeah I've made hundreds of

781
00:34:47,020 --> 00:34:50,920
digital posters for the webcast in

782
00:34:48,760 --> 00:34:52,570
different fairness starting right from

783
00:34:50,920 --> 00:34:56,080
the beginning just to pitch what the

784
00:34:52,570 --> 00:34:58,660
thing was actually even convincing

785
00:34:56,080 --> 00:35:01,560
because the actual the story not the

786
00:34:58,660 --> 00:35:03,880
script but the story that came from I

787
00:35:01,560 --> 00:35:06,720
co-wrote that with a good friend of mine

788
00:35:03,880 --> 00:35:10,300
still involved in the project Chris Shaw

789
00:35:06,720 --> 00:35:11,680
he wasn't sure of the name webcast

790
00:35:10,300 --> 00:35:14,230
it wasn't until I show you that on a

791
00:35:11,680 --> 00:35:18,620
poster in a certain phone and it was

792
00:35:14,230 --> 00:35:20,300
like yeah yeah sometimes you

793
00:35:18,620 --> 00:35:22,940
even a name has been pitched through a

794
00:35:20,300 --> 00:35:25,850
post yeah you're gonna need so many

795
00:35:22,940 --> 00:35:27,920
visuals one massive tip if I could go

796
00:35:25,850 --> 00:35:29,870
back in time I had a photographer I

797
00:35:27,920 --> 00:35:33,050
think come out like one day of shooting

798
00:35:29,870 --> 00:35:38,140
and I think they lost most their images

799
00:35:33,050 --> 00:35:41,960
so I had I had hardly any footage

800
00:35:38,140 --> 00:35:44,780
photography footage of the film so asses

801
00:35:41,960 --> 00:35:47,630
are stills a lot of kind of screen shot

802
00:35:44,780 --> 00:35:49,670
stuff from the actual footage I already

803
00:35:47,630 --> 00:35:52,460
had which is fine but it's all a bit

804
00:35:49,670 --> 00:35:54,890
low-grade I would say if you're gonna

805
00:35:52,460 --> 00:35:56,840
shoot anything this is something I'm

806
00:35:54,890 --> 00:35:58,970
definitely doing when you're blocking

807
00:35:56,840 --> 00:36:01,550
our scene with actors or the first time

808
00:35:58,970 --> 00:36:03,650
they do it because the first time is Wow

809
00:36:01,550 --> 00:36:05,000
if you get a take that's great first

810
00:36:03,650 --> 00:36:08,570
time around it does happen but it

811
00:36:05,000 --> 00:36:11,210
doesn't happen often just just shoot the

812
00:36:08,570 --> 00:36:13,070
thing with a real with a real camera the

813
00:36:11,210 --> 00:36:14,810
first time around so you're gonna have

814
00:36:13,070 --> 00:36:17,480
loads and those are stills that you can

815
00:36:14,810 --> 00:36:19,640
use I don't have that that's good idea

816
00:36:17,480 --> 00:36:22,280
use yeah because you showed up with a

817
00:36:19,640 --> 00:36:25,310
backyard end up the whole film in stills

818
00:36:22,280 --> 00:36:26,840
as well high high range films so money

819
00:36:25,310 --> 00:36:29,090
definitely there next time short film

820
00:36:26,840 --> 00:36:32,600
long film doesn't matter do that you'll

821
00:36:29,090 --> 00:36:34,880
have lots of things you can use yes I

822
00:36:32,600 --> 00:36:38,660
used all the screen shots like can I put

823
00:36:34,880 --> 00:36:44,180
them I sent the film out to I think I

824
00:36:38,660 --> 00:36:48,550
sent it to a list of about 25-30 horror

825
00:36:44,180 --> 00:36:52,220
bloggers horror reviewers research and

826
00:36:48,550 --> 00:36:54,980
by that I mean you I mean by all beings

827
00:36:52,220 --> 00:36:56,870
send it off to people who are massive in

828
00:36:54,980 --> 00:36:59,300
this world but they get stuff every day

829
00:36:56,870 --> 00:37:00,770
and they may not see stuff because

830
00:36:59,300 --> 00:37:03,320
you're just another email and a long

831
00:37:00,770 --> 00:37:06,020
list of emails if you start with people

832
00:37:03,320 --> 00:37:07,850
who have a certain level of kind of

833
00:37:06,020 --> 00:37:09,950
viewership maybe they have a thousand

834
00:37:07,850 --> 00:37:13,070
followers on Twitter or Instagram not

835
00:37:09,950 --> 00:37:15,080
like 25,000 and you contact them

836
00:37:13,070 --> 00:37:16,550
directly and ask them what you picture

837
00:37:15,080 --> 00:37:18,440
movie to them do the other vent pitch

838
00:37:16,550 --> 00:37:20,750
and give them a link or say would you

839
00:37:18,440 --> 00:37:24,610
like to watch it I could send you a link

840
00:37:20,750 --> 00:37:28,220
I had six or seven get back to me and

841
00:37:24,610 --> 00:37:29,600
and they all gave me a review and I just

842
00:37:28,220 --> 00:37:31,160
did they give me a review because the

843
00:37:29,600 --> 00:37:32,450
film is still two years away from

844
00:37:31,160 --> 00:37:34,609
actually see

845
00:37:32,450 --> 00:37:38,029
the light of day in terms of a public

846
00:37:34,609 --> 00:37:41,000
release I said I showed them a trailer I

847
00:37:38,029 --> 00:37:44,630
cut and in that trailer I was going to

848
00:37:41,000 --> 00:37:47,859
put the positive reviews and it'll be

849
00:37:44,630 --> 00:37:51,380
like insert review here then person back

850
00:37:47,859 --> 00:37:54,950
ok and I sent the back and I said I need

851
00:37:51,380 --> 00:37:56,660
reviews to point this trailer so they

852
00:37:54,950 --> 00:37:58,700
knew that that was going to be a payoff

853
00:37:56,660 --> 00:38:01,339
for them as it was for me because their

854
00:37:58,700 --> 00:38:05,089
review I said name was going into the

855
00:38:01,339 --> 00:38:06,500
trailer that's nice yeah so then they

856
00:38:05,089 --> 00:38:09,589
were going to get free advertising off

857
00:38:06,500 --> 00:38:11,839
of whatever iPod and I was gonna get

858
00:38:09,589 --> 00:38:13,880
well I wasn't I wasn't bribing them for

859
00:38:11,839 --> 00:38:18,769
a positive review they weren't all you

860
00:38:13,880 --> 00:38:29,450
know tense which is great it's just fine

861
00:38:18,769 --> 00:38:30,740
I obviously pick the best ones that way

862
00:38:29,450 --> 00:38:32,869
you could trade off of that kind of

863
00:38:30,740 --> 00:38:33,470
thing and then once those people learn

864
00:38:32,869 --> 00:38:34,940
about it

865
00:38:33,470 --> 00:38:36,920
well then you can take it to people with

866
00:38:34,940 --> 00:38:38,359
a slightly higher readership or

867
00:38:36,920 --> 00:38:39,890
following because you can go what all

868
00:38:38,359 --> 00:38:41,359
these people have liked it maybe you'd

869
00:38:39,890 --> 00:38:45,140
like it too and you can carry on that

870
00:38:41,359 --> 00:38:47,059
process I didn't I didn't carry on that

871
00:38:45,140 --> 00:38:50,059
process at that point because I think

872
00:38:47,059 --> 00:38:54,490
off of the back of doing that and then I

873
00:38:50,059 --> 00:38:58,700
stuck a trainer on Facebook everywhere

874
00:38:54,490 --> 00:39:01,910
YouTube Twitter a lot of Facebook built

875
00:38:58,700 --> 00:39:06,470
a page and everything and then I threw

876
00:39:01,910 --> 00:39:09,200
some Facebook Ads money and it not I

877
00:39:06,470 --> 00:39:13,190
mean I think I'd put like 10 pounds a

878
00:39:09,200 --> 00:39:15,170
week on it for 3 or 4 months so it

879
00:39:13,190 --> 00:39:18,109
didn't feel like a massive expense it

880
00:39:15,170 --> 00:39:20,390
was really a manageable bite are like I

881
00:39:18,109 --> 00:39:22,250
mean it's a great thing to use for this

882
00:39:20,390 --> 00:39:24,589
because you can target the right people

883
00:39:22,250 --> 00:39:26,450
so I was targeting people short yes

884
00:39:24,589 --> 00:39:29,900
there's had a very large project and

885
00:39:26,450 --> 00:39:32,059
yeah people that liked found-footage and

886
00:39:29,900 --> 00:39:34,490
this is something I actually I've

887
00:39:32,059 --> 00:39:35,960
learned even in the last three months

888
00:39:34,490 --> 00:39:38,000
since the film's been released is

889
00:39:35,960 --> 00:39:40,190
actually that targeting you want to be

890
00:39:38,000 --> 00:39:41,779
as specific as possible because first

891
00:39:40,190 --> 00:39:43,910
why I was targeting just horror fans

892
00:39:41,779 --> 00:39:45,480
they all respected they responded really

893
00:39:43,910 --> 00:39:47,220
well to the Train

894
00:39:45,480 --> 00:39:48,450
I think everyone in that may watch that

895
00:39:47,220 --> 00:39:50,520
trade that understood that it was a

896
00:39:48,450 --> 00:39:54,180
found footage film so some of the

897
00:39:50,520 --> 00:39:56,040
reviews I got when it came out were well

898
00:39:54,180 --> 00:39:57,690
fortunately a lot of been good but the

899
00:39:56,040 --> 00:39:59,670
ones that were bad but devastatingly bad

900
00:39:57,690 --> 00:40:01,859
but it was almost these people were like

901
00:39:59,670 --> 00:40:04,170
oh oh it looks like it's been shot by a

902
00:40:01,859 --> 00:40:08,400
fire child they can't even hold the

903
00:40:04,170 --> 00:40:09,780
camera you're like oh yeah

904
00:40:08,400 --> 00:40:11,190
but these people didn't know that and

905
00:40:09,780 --> 00:40:13,680
the gang grew enough they're gonna write

906
00:40:11,190 --> 00:40:15,510
something negative like you have to

907
00:40:13,680 --> 00:40:18,390
write back if you can

908
00:40:15,510 --> 00:40:20,340
so when your targets like that so now

909
00:40:18,390 --> 00:40:23,430
all my targeting that I do for it is

910
00:40:20,340 --> 00:40:26,810
like it's found footage horror so if you

911
00:40:23,430 --> 00:40:29,130
like them hopefully great you'll like me

912
00:40:26,810 --> 00:40:32,070
yeah yes you have to do all that

913
00:40:29,130 --> 00:40:34,500
targeting I also as long as fortunate

914
00:40:32,070 --> 00:40:38,310
enough I had advice from you guys I also

915
00:40:34,500 --> 00:40:41,910
have a really excellent lawyer who's a

916
00:40:38,310 --> 00:40:43,170
BAFTA member who just again so the thing

917
00:40:41,910 --> 00:40:44,490
that happens when you're making a movie

918
00:40:43,170 --> 00:40:46,440
you go around telling people you make a

919
00:40:44,490 --> 00:40:49,560
movie you would believe the amount of

920
00:40:46,440 --> 00:40:51,869
weird connected coincidences that happen

921
00:40:49,560 --> 00:40:53,820
and people you meet and end up having

922
00:40:51,869 --> 00:40:56,730
you know friendships and professional

923
00:40:53,820 --> 00:40:59,760
relationships with my my wife's lawyer

924
00:40:56,730 --> 00:41:04,320
was the bafta lawyer my wife isn't in

925
00:40:59,760 --> 00:41:06,690
film that she worked with with my low

926
00:41:04,320 --> 00:41:09,300
Angela Jackson before and have noticed

927
00:41:06,690 --> 00:41:11,580
in a Skype conversation that she had a

928
00:41:09,300 --> 00:41:13,680
red carpet picture like on a wall and

929
00:41:11,580 --> 00:41:14,850
she was like no what's that have you

930
00:41:13,680 --> 00:41:17,220
been to the miniatures why'd she have a

931
00:41:14,850 --> 00:41:20,250
bath remember so by the time it came

932
00:41:17,220 --> 00:41:23,250
that I needed advice on who I could take

933
00:41:20,250 --> 00:41:25,440
this to I had her in my corner because

934
00:41:23,250 --> 00:41:27,240
she was representing me then so she put

935
00:41:25,440 --> 00:41:33,840
out to a few people a few distribution

936
00:41:27,240 --> 00:41:36,570
people I got I got one distributor just

937
00:41:33,840 --> 00:41:39,180
contact me through Twitter having seen

938
00:41:36,570 --> 00:41:41,250
all of the work I've been doing socially

939
00:41:39,180 --> 00:41:47,910
to promote the trailer and all the bit

940
00:41:41,250 --> 00:41:49,470
you know I one of the actresses so actor

941
00:41:47,910 --> 00:41:52,770
in my movie

942
00:41:49,470 --> 00:41:55,859
Nicki who's my little brilliant Nick

943
00:41:52,770 --> 00:41:57,869
he's been in enacting it's her career

944
00:41:55,859 --> 00:42:00,119
she's been about 30 years

945
00:41:57,869 --> 00:42:05,069
and she trained with Kenneth Branagh and

946
00:42:00,119 --> 00:42:07,289
that kind of class of actors so she knew

947
00:42:05,069 --> 00:42:09,180
people as well or she was working I

948
00:42:07,289 --> 00:42:11,039
think she was working on a another job

949
00:42:09,180 --> 00:42:15,779
after webcast spoke to someone he said

950
00:42:11,039 --> 00:42:17,329
oh I know a distributor got me I so I

951
00:42:15,779 --> 00:42:19,650
got in contact with someone through that

952
00:42:17,329 --> 00:42:21,569
again you have to be proactive with this

953
00:42:19,650 --> 00:42:25,529
you also have to find distributors on

954
00:42:21,569 --> 00:42:27,930
the web who already distribute your kind

955
00:42:25,529 --> 00:42:29,549
of movie yeah and you spoke to them as

956
00:42:27,930 --> 00:42:32,640
well yes that's it that's a huge that's

957
00:42:29,549 --> 00:42:34,650
a huge point yeah yeah so you got to

958
00:42:32,640 --> 00:42:36,839
talk to people in the business you've

959
00:42:34,650 --> 00:42:39,630
got to contact people directly you've

960
00:42:36,839 --> 00:42:41,759
got to just make a real racket about

961
00:42:39,630 --> 00:42:44,579
your film and how great it is now they

962
00:42:41,759 --> 00:42:45,960
definitely need to see it and how they

963
00:42:44,579 --> 00:42:50,219
are gonna be able to sell it because

964
00:42:45,960 --> 00:42:52,469
they need they're not even I suppose I

965
00:42:50,219 --> 00:42:55,440
mean they do care about the story but

966
00:42:52,469 --> 00:42:57,960
the bars that your film could make is

967
00:42:55,440 --> 00:43:00,890
the thing that's going to sew it for

968
00:42:57,960 --> 00:43:07,229
them sure that's that's their business

969
00:43:00,890 --> 00:43:10,890
mm-hmm so yeah I ended up with so one

970
00:43:07,229 --> 00:43:11,969
distributor I was this is the other

971
00:43:10,890 --> 00:43:14,940
thing so this is now the bit where

972
00:43:11,969 --> 00:43:18,569
things the process slowed down because

973
00:43:14,940 --> 00:43:20,460
this is 2016 and I was like yes this is

974
00:43:18,569 --> 00:43:23,670
ready it's gonna be out in no time but

975
00:43:20,460 --> 00:43:25,609
be fine but then things happened in the

976
00:43:23,670 --> 00:43:26,940
sense that the first issue of news was

977
00:43:25,609 --> 00:43:28,979
painfully slow

978
00:43:26,940 --> 00:43:32,009
it came back to me every time a

979
00:43:28,979 --> 00:43:34,349
correspondent like he took a month or

980
00:43:32,009 --> 00:43:36,509
two weeks to get any male response so I

981
00:43:34,349 --> 00:43:38,940
decided I don't think I'm gonna work

982
00:43:36,509 --> 00:43:43,109
with you because I think there were unit

983
00:43:38,940 --> 00:43:46,079
pain sorry were you talking to one at a

984
00:43:43,109 --> 00:43:48,299
time or you do were you targeting one

985
00:43:46,079 --> 00:43:49,619
and you were trying to like you had it I

986
00:43:48,299 --> 00:43:51,390
had it I had a one that you were like

987
00:43:49,619 --> 00:43:55,380
this I want to work with this this group

988
00:43:51,390 --> 00:43:57,960
and then yeah yeah if I was talking to

989
00:43:55,380 --> 00:43:59,400
maybe one or two any one instance but

990
00:43:57,960 --> 00:44:01,049
what would happen would be a case of

991
00:43:59,400 --> 00:44:05,130
okay so I'll talk to this one okay this

992
00:44:01,049 --> 00:44:06,569
sounds great but then other thing we

993
00:44:05,130 --> 00:44:08,759
actually don't other things happened in

994
00:44:06,569 --> 00:44:09,650
the sense that my solicitors for me

995
00:44:08,759 --> 00:44:11,450
there

996
00:44:09,650 --> 00:44:13,039
I had to get all my legal documents in

997
00:44:11,450 --> 00:44:17,599
place at this point and I hadn't done

998
00:44:13,039 --> 00:44:19,099
that it's a huge that's another another

999
00:44:17,599 --> 00:44:22,069
big learning point definitely one

1000
00:44:19,099 --> 00:44:22,609
highlight yeah shoot yourself in the

1001
00:44:22,069 --> 00:44:25,700
foot

1002
00:44:22,609 --> 00:44:29,450
what so run through run through them for

1003
00:44:25,700 --> 00:44:32,059
us if you can okay we'll get together at

1004
00:44:29,450 --> 00:44:33,920
the beginning okay so you've gotta have

1005
00:44:32,059 --> 00:44:35,240
someone set the whole time getting

1006
00:44:33,920 --> 00:44:37,279
clearances from the people you're

1007
00:44:35,240 --> 00:44:39,559
working with from the locations you're

1008
00:44:37,279 --> 00:44:41,569
working with don't say you're gonna do

1009
00:44:39,559 --> 00:44:43,670
it later don't say you'll get them on

1010
00:44:41,569 --> 00:44:46,160
another day because running around after

1011
00:44:43,670 --> 00:44:48,079
people on another day is an entirely

1012
00:44:46,160 --> 00:44:49,640
other job when you could just get them

1013
00:44:48,079 --> 00:44:50,329
to sign that they're there that they get

1014
00:44:49,640 --> 00:44:52,160
them to sign it

1015
00:44:50,329 --> 00:44:53,630
now I did that for ninety five percent

1016
00:44:52,160 --> 00:44:56,029
of it so I only have to chase a few

1017
00:44:53,630 --> 00:44:58,609
people that wasn't too bad yeah on the

1018
00:44:56,029 --> 00:45:00,710
locations signed off because that's

1019
00:44:58,609 --> 00:45:02,599
again really important because if you

1020
00:45:00,710 --> 00:45:05,059
don't someone complains that their

1021
00:45:02,599 --> 00:45:09,200
locations in your movie later that could

1022
00:45:05,059 --> 00:45:12,109
be horribly expensive in a lawsuit well

1023
00:45:09,200 --> 00:45:13,249
stage the music sign off so a copy of

1024
00:45:12,109 --> 00:45:15,349
all the technical names of these things

1025
00:45:13,249 --> 00:45:17,089
but you need or music cue sheet that's

1026
00:45:15,349 --> 00:45:19,660
what you need which you can go online

1027
00:45:17,089 --> 00:45:22,039
you can find a template for quite easily

1028
00:45:19,660 --> 00:45:25,130
for that that I mean that's really

1029
00:45:22,039 --> 00:45:28,579
technical it's stuff like who who wrote

1030
00:45:25,130 --> 00:45:31,009
this who composed it for your film or

1031
00:45:28,579 --> 00:45:33,499
what version you're using who owns the

1032
00:45:31,009 --> 00:45:36,739
license you know where is it playing in

1033
00:45:33,499 --> 00:45:38,749
your movie etc etc you gonna need one of

1034
00:45:36,739 --> 00:45:41,749
those they all sign off on those things

1035
00:45:38,749 --> 00:45:46,069
to those four big three off the top of

1036
00:45:41,749 --> 00:45:51,730
my head and what about some do you see

1037
00:45:46,069 --> 00:45:51,730
as well or is he keeps eating quality

1038
00:45:51,940 --> 00:45:56,960
come on what it's maybe I'm making it up

1039
00:45:55,130 --> 00:45:58,970
but there's a there's a thing that sells

1040
00:45:56,960 --> 00:46:01,450
sales agents asked for perhaps it didn't

1041
00:45:58,970 --> 00:46:06,859
apply cuz it was a found footage where

1042
00:46:01,450 --> 00:46:08,839
it's a list of different it's just a

1043
00:46:06,859 --> 00:46:10,549
basically a deliverable package where

1044
00:46:08,839 --> 00:46:12,920
there are different renders in different

1045
00:46:10,549 --> 00:46:16,249
codecs and different things that they

1046
00:46:12,920 --> 00:46:19,180
can send out but yeah yeah after they

1047
00:46:16,249 --> 00:46:21,980
have to pass like quality check for like

1048
00:46:19,180 --> 00:46:23,120
sound what's check picture quality check

1049
00:46:21,980 --> 00:46:25,610
for all of these

1050
00:46:23,120 --> 00:46:27,320
yeah yeah they give you a list actually

1051
00:46:25,610 --> 00:46:29,870
what they wear they give you an

1052
00:46:27,320 --> 00:46:32,060
agreement there is the usually the last

1053
00:46:29,870 --> 00:46:34,610
page of your agreement is a deliverables

1054
00:46:32,060 --> 00:46:37,760
sheet the things they're gonna one after

1055
00:46:34,610 --> 00:46:40,040
signage when they want to buy yeah

1056
00:46:37,760 --> 00:46:41,600
that's all on there those are those

1057
00:46:40,040 --> 00:46:43,760
those things are actually relatively

1058
00:46:41,600 --> 00:46:45,950
easy to accomplish in the center if

1059
00:46:43,760 --> 00:46:48,590
you've been using video editing software

1060
00:46:45,950 --> 00:46:51,290
the software you're using should have

1061
00:46:48,590 --> 00:46:54,020
all the formats for you to get things to

1062
00:46:51,290 --> 00:46:56,660
that point as long as you have made a

1063
00:46:54,020 --> 00:46:59,150
reasonable attempt of making good

1064
00:46:56,660 --> 00:47:02,930
quality within the thing that you've

1065
00:46:59,150 --> 00:47:04,640
shot so maybe it's fine I suppose it

1066
00:47:02,930 --> 00:47:06,740
must be fine on it on a smartphone

1067
00:47:04,640 --> 00:47:10,310
camera because there are films out there

1068
00:47:06,740 --> 00:47:11,810
that are shot on smartphones yeah you

1069
00:47:10,310 --> 00:47:12,980
probably you probably have to do a few

1070
00:47:11,810 --> 00:47:14,810
things though you probably have to use

1071
00:47:12,980 --> 00:47:19,490
something like filmic Pro because it

1072
00:47:14,810 --> 00:47:21,410
gives you all kind of a why it's more

1073
00:47:19,490 --> 00:47:24,200
specific to how you could shoot an image

1074
00:47:21,410 --> 00:47:27,890
before you shoot also maybe you need to

1075
00:47:24,200 --> 00:47:33,440
shoot the least I imagine in 1080 at

1076
00:47:27,890 --> 00:47:36,080
least but most cameras do that now

1077
00:47:33,440 --> 00:47:39,650
automatically should really be a problem

1078
00:47:36,080 --> 00:47:43,210
I used mostly for my film I used a canon

1079
00:47:39,650 --> 00:47:47,570
5d mark ii as i wish i was shooting in

1080
00:47:43,210 --> 00:47:50,450
1080 long time and I also used a zoom

1081
00:47:47,570 --> 00:47:53,840
bike that's opinion sound so cuz audios

1082
00:47:50,450 --> 00:47:57,590
a massive thing we mean this could be an

1083
00:47:53,840 --> 00:48:00,650
entire crash course in filmmaking you

1084
00:47:57,590 --> 00:48:05,480
can win footage of your image could look

1085
00:48:00,650 --> 00:48:07,280
as shit as as necessary people will

1086
00:48:05,480 --> 00:48:10,100
watch as long as they understand what's

1087
00:48:07,280 --> 00:48:13,790
going on by audio if your audio is bad

1088
00:48:10,100 --> 00:48:16,100
no one is you sit and listen to hums and

1089
00:48:13,790 --> 00:48:19,100
beeps and things like that

1090
00:48:16,100 --> 00:48:21,260
so as audio is more important to visual

1091
00:48:19,100 --> 00:48:23,630
with other ways at that sense so yeah

1092
00:48:21,260 --> 00:48:26,420
but I had a that was all stuff like I

1093
00:48:23,630 --> 00:48:28,610
could work out and formulate within the

1094
00:48:26,420 --> 00:48:33,110
editing program and export some of the

1095
00:48:28,610 --> 00:48:35,270
problem so the first issue beuter I had

1096
00:48:33,110 --> 00:48:36,100
to go all this mind off stuff going on

1097
00:48:35,270 --> 00:48:38,480
that

1098
00:48:36,100 --> 00:48:40,760
being a process that took ages it took

1099
00:48:38,480 --> 00:48:42,470
about three or four months to do by the

1100
00:48:40,760 --> 00:48:44,570
time I got back to the distributor

1101
00:48:42,470 --> 00:48:46,580
anyway it wasn't that sure about they

1102
00:48:44,570 --> 00:48:48,860
said their model had changed because

1103
00:48:46,580 --> 00:48:51,800
they were offering DVD release and

1104
00:48:48,860 --> 00:48:54,590
streaming to number places of the world

1105
00:48:51,800 --> 00:48:56,180
but because the DVD market shrunk

1106
00:48:54,590 --> 00:48:59,210
they were now only offering UK

1107
00:48:56,180 --> 00:49:00,920
distribution what are you offering UK

1108
00:48:59,210 --> 00:49:02,060
distribution either really spoken to

1109
00:49:00,920 --> 00:49:04,520
something that contact me on Twitter

1110
00:49:02,060 --> 00:49:06,380
another company he was dead excited

1111
00:49:04,520 --> 00:49:08,660
about it they said they could do UK

1112
00:49:06,380 --> 00:49:12,650
distribution and I felt like well

1113
00:49:08,660 --> 00:49:14,660
there's even evie dick no sorry just

1114
00:49:12,650 --> 00:49:18,560
streaming distribution although a DVD

1115
00:49:14,660 --> 00:49:20,000
yeah so I was up with it's gonna be UK I

1116
00:49:18,560 --> 00:49:23,480
think I'd rather go with these guys

1117
00:49:20,000 --> 00:49:24,950
because they seem more excited it was

1118
00:49:23,480 --> 00:49:27,980
one particular person working with that

1119
00:49:24,950 --> 00:49:29,780
company who I was talking to and he

1120
00:49:27,980 --> 00:49:31,640
instantly if we can have a thumb photo

1121
00:49:29,780 --> 00:49:34,340
film this is a found footage of a

1122
00:49:31,640 --> 00:49:36,080
waterfall which is what the other

1123
00:49:34,340 --> 00:49:39,080
distribution in terms of they were all

1124
00:49:36,080 --> 00:49:42,140
singing quite praise for the film so I

1125
00:49:39,080 --> 00:49:43,970
knew I had something that was good which

1126
00:49:42,140 --> 00:49:46,280
is nice to have that feedback from

1127
00:49:43,970 --> 00:49:48,440
someone else to sell something so you're

1128
00:49:46,280 --> 00:49:50,480
actually a product yeah yeah yeah so

1129
00:49:48,440 --> 00:49:52,930
that so first yes the first one that got

1130
00:49:50,480 --> 00:49:55,820
by the wayside here was the second one

1131
00:49:52,930 --> 00:49:58,750
whilst I was speaking to them I had a

1132
00:49:55,820 --> 00:50:03,470
what I had like a global distribution

1133
00:49:58,750 --> 00:50:07,970
company who kind of only focused on film

1134
00:50:03,470 --> 00:50:09,260
footage kind of contact me as well so

1135
00:50:07,970 --> 00:50:11,840
this is all over like another six month

1136
00:50:09,260 --> 00:50:13,040
period I suppose what happened was here

1137
00:50:11,840 --> 00:50:14,600
this is the thing that can happen with

1138
00:50:13,040 --> 00:50:15,500
distribution deals if you get an offer

1139
00:50:14,600 --> 00:50:22,550
and such

1140
00:50:15,500 --> 00:50:26,109
just sit tight might not work out the UK

1141
00:50:22,550 --> 00:50:28,760
ones I'm sure they're a great

1142
00:50:26,109 --> 00:50:32,030
distributor agency they also run a

1143
00:50:28,760 --> 00:50:35,630
festival dedicated to Horace Regan

1144
00:50:32,030 --> 00:50:37,250
however on the day this is literally the

1145
00:50:35,630 --> 00:50:38,540
day that I had taken all those

1146
00:50:37,250 --> 00:50:42,170
deliverables and put them on a hard

1147
00:50:38,540 --> 00:50:44,720
drive and was going to the post office

1148
00:50:42,170 --> 00:50:47,540
to send them I got an email from them

1149
00:50:44,720 --> 00:50:49,490
saying they were having cash flow issues

1150
00:50:47,540 --> 00:50:52,940
and because of it they would terminate

1151
00:50:49,490 --> 00:50:59,690
all kind of future prospect that's

1152
00:50:52,940 --> 00:51:02,060
really why did they go bust or no

1153
00:50:59,690 --> 00:51:03,650
they're still out there still around but

1154
00:51:02,060 --> 00:51:06,980
they knew they were just scaling back

1155
00:51:03,650 --> 00:51:08,660
their operations yeah and I spoke to the

1156
00:51:06,980 --> 00:51:11,540
person who I had been one point of

1157
00:51:08,660 --> 00:51:14,750
contact with them in the two week since

1158
00:51:11,540 --> 00:51:16,400
I spoke to him he had gone from being a

1159
00:51:14,750 --> 00:51:20,840
parent member of staff to a freelancer

1160
00:51:16,400 --> 00:51:23,690
but also he basically said to them you

1161
00:51:20,840 --> 00:51:26,240
cannot keep acquiring movies because you

1162
00:51:23,690 --> 00:51:28,820
don't have the money to market one yeah

1163
00:51:26,240 --> 00:51:31,040
let's go that's a good thing I suppose

1164
00:51:28,820 --> 00:51:34,160
the other thing about most distribution

1165
00:51:31,040 --> 00:51:37,220
deals and the contracts you sign is most

1166
00:51:34,160 --> 00:51:39,730
one a 10-year contract oh gee I think

1167
00:51:37,220 --> 00:51:43,580
the middle is five year but lots don't

1168
00:51:39,730 --> 00:51:45,050
do a contract so you have to be sure you

1169
00:51:43,580 --> 00:51:47,170
have to be sure because these people are

1170
00:51:45,050 --> 00:51:49,670
going to be responsible for your movie

1171
00:51:47,170 --> 00:51:52,940
probably long boys should be longer it

1172
00:51:49,670 --> 00:51:54,950
took you to make it and it's a long time

1173
00:51:52,940 --> 00:51:58,820
you'll be able to write people so that

1174
00:51:54,950 --> 00:52:00,770
was two distributors debt down I had a

1175
00:51:58,820 --> 00:52:02,600
third one he was global and I said we'll

1176
00:52:00,770 --> 00:52:06,950
look the UK rice just came up as well so

1177
00:52:02,600 --> 00:52:09,770
do you want to do you want that yes they

1178
00:52:06,950 --> 00:52:14,030
they wanted it they were this is where I

1179
00:52:09,770 --> 00:52:17,690
can thing that that checklist of like

1180
00:52:14,030 --> 00:52:19,760
things you need legally they wanted they

1181
00:52:17,690 --> 00:52:22,460
said oh this all looks great the only

1182
00:52:19,760 --> 00:52:26,240
thing you need to do now is get E and O

1183
00:52:22,460 --> 00:52:28,760
insurance which is the one yeah an

1184
00:52:26,240 --> 00:52:32,330
emissions test the where is of emissions

1185
00:52:28,760 --> 00:52:34,280
insurance so I was like okay fine

1186
00:52:32,330 --> 00:52:38,540
found a company is only a couple of

1187
00:52:34,280 --> 00:52:40,369
companies in UK I think you do it anyway

1188
00:52:38,540 --> 00:52:43,040
so just run us run us run us through

1189
00:52:40,369 --> 00:52:44,869
what here no insurances its errors and

1190
00:52:43,040 --> 00:52:46,160
admissions it sure isn't so glad you

1191
00:52:44,869 --> 00:52:48,530
asked me that today because I walk

1192
00:52:46,160 --> 00:52:51,160
around most of the time forgetting what

1193
00:52:48,530 --> 00:52:51,160
the aerostats

1194
00:52:52,790 --> 00:53:01,040
covers you in case you shot skews you

1195
00:52:58,970 --> 00:53:02,559
yes I'm Suzy basically it's very

1196
00:53:01,040 --> 00:53:05,000
expensive process

1197
00:53:02,559 --> 00:53:07,700
so yeah someone's in the background of

1198
00:53:05,000 --> 00:53:10,609
your movie hey I didn't commercial suing

1199
00:53:07,700 --> 00:53:13,670
you that kind of thing yeah no I I'm

1200
00:53:10,609 --> 00:53:16,490
sure most courts will take anything like

1201
00:53:13,670 --> 00:53:19,339
that responsibly they're not going to

1202
00:53:16,490 --> 00:53:21,470
try and destroy you for it but you are

1203
00:53:19,339 --> 00:53:23,779
gonna have to pay some recompense if

1204
00:53:21,470 --> 00:53:27,859
that happens you don't know that history

1205
00:53:23,779 --> 00:53:30,260
I want to be insurance too to mitigate

1206
00:53:27,859 --> 00:53:32,839
the liability right like missing the

1207
00:53:30,260 --> 00:53:34,789
risk miss Kate the ribs yeah because

1208
00:53:32,839 --> 00:53:38,180
then they're taking on a portion of the

1209
00:53:34,789 --> 00:53:41,269
risk by acquiring the rights so if like

1210
00:53:38,180 --> 00:53:46,220
if you've you've we've we had this

1211
00:53:41,269 --> 00:53:48,559
withered with a documentary and it was

1212
00:53:46,220 --> 00:53:54,289
it was about a homeless street artist in

1213
00:53:48,559 --> 00:53:56,599
Vancouver and and he was on it was a it

1214
00:53:54,289 --> 00:53:58,269
was a documentary that they they

1215
00:53:56,599 --> 00:54:00,559
followed him around for like five years

1216
00:53:58,269 --> 00:54:03,710
filming and they became mates and they

1217
00:54:00,559 --> 00:54:07,910
were like that but but it was a huge

1218
00:54:03,710 --> 00:54:10,700
issue because he wouldn't sign their

1219
00:54:07,910 --> 00:54:13,000
release saying no it's fine you can use

1220
00:54:10,700 --> 00:54:15,859
use my things so that just made the Eno

1221
00:54:13,000 --> 00:54:19,339
insurance impossible because like that

1222
00:54:15,859 --> 00:54:23,329
the central character of this

1223
00:54:19,339 --> 00:54:25,730
documentary was just like a massive risk

1224
00:54:23,329 --> 00:54:27,440
because if he turned turned around and

1225
00:54:25,730 --> 00:54:30,109
was like even though they were friends

1226
00:54:27,440 --> 00:54:31,730
if you turn around and said no this is

1227
00:54:30,109 --> 00:54:35,000
this is painting me in a really bad

1228
00:54:31,730 --> 00:54:36,920
light and it's like it's too big of a

1229
00:54:35,000 --> 00:54:38,390
risk for anyone to take but it all

1230
00:54:36,920 --> 00:54:39,950
turned out right it will turned out well

1231
00:54:38,390 --> 00:54:42,859
and he ended up signing and you know

1232
00:54:39,950 --> 00:54:44,269
insurance went through but these are the

1233
00:54:42,859 --> 00:54:48,200
things these are the things that

1234
00:54:44,269 --> 00:54:50,420
filmmakers don't realize when they start

1235
00:54:48,200 --> 00:54:52,309
I know I know them at the beginning they

1236
00:54:50,420 --> 00:54:55,549
knew can cause you can save yourself a

1237
00:54:52,309 --> 00:54:58,579
hell of a lot of pain at the end so true

1238
00:54:55,549 --> 00:55:00,710
so true I suppose you're looking back on

1239
00:54:58,579 --> 00:55:02,539
it I don't mind because that's what this

1240
00:55:00,710 --> 00:55:05,000
this was a learning curve for his future

1241
00:55:02,539 --> 00:55:07,220
filmmaking for me so sure yeah but now I

1242
00:55:05,000 --> 00:55:09,109
know anyway I got the quote back and it

1243
00:55:07,220 --> 00:55:12,170
was like 3,000 pounds and it was like

1244
00:55:09,109 --> 00:55:15,260
well how the film cost at seven or eight

1245
00:55:12,170 --> 00:55:19,640
grand I don't

1246
00:55:15,260 --> 00:55:22,460
the three crash okay for this so that

1247
00:55:19,640 --> 00:55:24,080
the continent because they they held on

1248
00:55:22,460 --> 00:55:26,840
for a while I was like why don't have it

1249
00:55:24,080 --> 00:55:32,240
and then I think by the time like she

1250
00:55:26,840 --> 00:55:37,850
did manage to raise the funds they they

1251
00:55:32,240 --> 00:55:42,350
moved on which was which was gutting so

1252
00:55:37,850 --> 00:55:46,850
at that point I decided well I've done

1253
00:55:42,350 --> 00:55:49,359
this whole process kind of DIY style up

1254
00:55:46,850 --> 00:55:52,820
until this point I might as well

1255
00:55:49,359 --> 00:55:54,619
distribute self distribute or find out

1256
00:55:52,820 --> 00:55:56,750
about that I think go down that route

1257
00:55:54,619 --> 00:55:58,640
this is going to be like my question

1258
00:55:56,750 --> 00:56:02,090
what this is one of my questions to you

1259
00:55:58,640 --> 00:56:03,680
what did you feel that these companies

1260
00:56:02,090 --> 00:56:05,510
that you were talking to what did you

1261
00:56:03,680 --> 00:56:10,330
think I'll feel they could bring you

1262
00:56:05,510 --> 00:56:13,880
that you that wasn't in your ability to

1263
00:56:10,330 --> 00:56:15,650
to make happen and I suppose they have

1264
00:56:13,880 --> 00:56:19,430
relationships with buyers is the most

1265
00:56:15,650 --> 00:56:21,230
yeah is the biggest thing yeah if it's

1266
00:56:19,430 --> 00:56:22,820
hard to find these people and they she

1267
00:56:21,230 --> 00:56:24,320
already have relationships with them I'm

1268
00:56:22,820 --> 00:56:26,330
pretty sure actually when one of those

1269
00:56:24,320 --> 00:56:29,540
deals fell through I think I think I

1270
00:56:26,330 --> 00:56:33,320
even text James and said do you know

1271
00:56:29,540 --> 00:56:36,020
anyone of Netflix in front of anyone

1272
00:56:33,320 --> 00:56:38,660
there fix and his response was no it's

1273
00:56:36,020 --> 00:56:42,680
like a secret society and I only do

1274
00:56:38,660 --> 00:56:45,470
these things about things so I knew I

1275
00:56:42,680 --> 00:56:49,460
needed those people I suppose at that

1276
00:56:45,470 --> 00:56:51,380
point but so so you were sorry so you

1277
00:56:49,460 --> 00:56:53,960
had aspirations for your for the

1278
00:56:51,380 --> 00:56:56,180
distribution of your film and you and

1279
00:56:53,960 --> 00:57:00,200
these companies that you are trying to

1280
00:56:56,180 --> 00:57:03,770
connect with would would provide a route

1281
00:57:00,200 --> 00:57:06,290
into that is that desired future yeah

1282
00:57:03,770 --> 00:57:08,030
okay I think my first ambition for the

1283
00:57:06,290 --> 00:57:10,369
film back in 2012 was a theatrical

1284
00:57:08,030 --> 00:57:13,970
release I think as the years went all

1285
00:57:10,369 --> 00:57:18,040
through making it that the world of film

1286
00:57:13,970 --> 00:57:20,630
has changed that's almost impossible

1287
00:57:18,040 --> 00:57:22,970
unless and this is just a marketing

1288
00:57:20,630 --> 00:57:26,450
gimmick but they need the budget by that

1289
00:57:22,970 --> 00:57:28,730
to actually get no screenings

1290
00:57:26,450 --> 00:57:31,010
yes so it was that access it was it was

1291
00:57:28,730 --> 00:57:32,420
being able to actually speak to people

1292
00:57:31,010 --> 00:57:34,640
go we think your film could make this

1293
00:57:32,420 --> 00:57:38,390
much but the low end and this much at

1294
00:57:34,640 --> 00:57:40,430
the high end you know yeah we know it's

1295
00:57:38,390 --> 00:57:43,490
hard to say we go the supermarkets to

1296
00:57:40,430 --> 00:57:46,010
put your film in which is yeah yeah me

1297
00:57:43,490 --> 00:57:49,160
that's the only one company who shot

1298
00:57:46,010 --> 00:57:51,890
something and even before they took it

1299
00:57:49,160 --> 00:57:55,460
to festivals they got deal with Walmart

1300
00:57:51,890 --> 00:57:57,200
in the US the paid for the entire film

1301
00:57:55,460 --> 00:57:59,390
they didn't it's a mess was awful that

1302
00:57:57,200 --> 00:58:02,180
they won't dull it's gonna make money

1303
00:57:59,390 --> 00:58:04,490
then so it's odd it's weird how a

1304
00:58:02,180 --> 00:58:06,650
different different supermarkets in the

1305
00:58:04,490 --> 00:58:08,810
UK offer different things for different

1306
00:58:06,650 --> 00:58:14,000
genres and things like as de is the

1307
00:58:08,810 --> 00:58:21,880
biggest DVD Vita retail but reseller for

1308
00:58:14,000 --> 00:58:31,099
a horror so it's just that's so strange

1309
00:58:21,880 --> 00:58:34,430
whereas where's that waitress yes so you

1310
00:58:31,099 --> 00:58:36,740
decided to DIY it yeah because also I

1311
00:58:34,430 --> 00:58:37,700
have had these this core group of actors

1312
00:58:36,740 --> 00:58:40,490
who have been working with me now for

1313
00:58:37,700 --> 00:58:43,970
like three years who I was we've become

1314
00:58:40,490 --> 00:58:45,710
really good friends and would would hang

1315
00:58:43,970 --> 00:58:47,990
out together on weekends not shooting

1316
00:58:45,710 --> 00:58:50,630
this is way after you know just you know

1317
00:58:47,990 --> 00:58:54,140
talking film just spending time together

1318
00:58:50,630 --> 00:58:55,880
having fun and so I was like I have to

1319
00:58:54,140 --> 00:58:59,060
add her to itself because these people

1320
00:58:55,880 --> 00:59:02,720
actually their career might go somewhere

1321
00:58:59,060 --> 00:59:04,880
further with this out I need to do it so

1322
00:59:02,720 --> 00:59:07,160
it's the next wave that was it and it's

1323
00:59:04,880 --> 00:59:09,170
true it's very true but ago this is not

1324
00:59:07,160 --> 00:59:10,790
proactive at the fact that the further

1325
00:59:09,170 --> 00:59:12,950
and you get the more people are behind

1326
00:59:10,790 --> 00:59:15,020
you but that means you are now

1327
00:59:12,950 --> 00:59:18,950
responsible for actually delivering

1328
00:59:15,020 --> 00:59:22,130
something otherwise these people these

1329
00:59:18,950 --> 00:59:24,920
people believe in your story are new and

1330
00:59:22,130 --> 00:59:28,760
they're only going to get paid travel

1331
00:59:24,920 --> 00:59:29,960
and food money so they're you know some

1332
00:59:28,760 --> 00:59:32,240
of them will come out the middle of the

1333
00:59:29,960 --> 00:59:34,310
day in January in the woods and shoot

1334
00:59:32,240 --> 00:59:35,490
stuff and go home again a cold for a

1335
00:59:34,310 --> 00:59:37,740
week

1336
00:59:35,490 --> 00:59:40,670
you know it these people through the

1337
00:59:37,740 --> 00:59:45,360
film to be out there in the world so

1338
00:59:40,670 --> 00:59:47,790
yeah ran up a lot about Amazon and the

1339
00:59:45,360 --> 00:59:50,280
process seemed fairly straightforward

1340
00:59:47,790 --> 00:59:51,720
again in that terms of quality check we

1341
00:59:50,280 --> 00:59:54,090
were talking about earlier amazon has

1342
00:59:51,720 --> 00:59:55,800
that higher quality in place so if you

1343
00:59:54,090 --> 00:59:58,020
were just curious to see if your film

1344
00:59:55,800 --> 01:00:00,690
would make that quality check you can

1345
00:59:58,020 --> 01:00:02,580
run it through a video service and if

1346
01:00:00,690 --> 01:00:05,190
they throw it back and say it's not good

1347
01:00:02,580 --> 01:00:07,170
enough then you know you need to work on

1348
01:00:05,190 --> 01:00:08,640
that they also have all the specs on

1349
01:00:07,170 --> 01:00:09,540
there as well so if you're thinking of

1350
01:00:08,640 --> 01:00:14,070
sharing something

1351
01:00:09,540 --> 01:00:16,890
look at those specs first yes so I

1352
01:00:14,070 --> 01:00:18,630
decided to go down that route and pick a

1353
01:00:16,890 --> 01:00:22,800
decent time of year when it would happen

1354
01:00:18,630 --> 01:00:25,050
like it was there because I come so did

1355
01:00:22,800 --> 01:00:28,440
you use an aggregator or did you like

1356
01:00:25,050 --> 01:00:31,140
did you contact Amazon directly I hope

1357
01:00:28,440 --> 01:00:34,440
through Amazon's direct service which is

1358
01:00:31,140 --> 01:00:39,840
all online so I didn't speak yeah I was

1359
01:00:34,440 --> 01:00:41,670
on video direct I think it's a you

1360
01:00:39,840 --> 01:00:46,080
science for account you get your things

1361
01:00:41,670 --> 01:00:48,090
going green tax that's where is then you

1362
01:00:46,080 --> 01:00:50,820
pull the stuff up including like

1363
01:00:48,090 --> 01:00:53,369
uploading your filming ProRes which is

1364
01:00:50,820 --> 01:01:00,119
like over a hundred gig and takes three

1365
01:00:53,369 --> 01:01:02,010
days but yeah you get all that down it's

1366
01:01:00,119 --> 01:01:04,080
a very easy process to go through to be

1367
01:01:02,010 --> 01:01:06,180
honest there's all the stuff is there

1368
01:01:04,080 --> 01:01:08,760
showing you the resolution or your

1369
01:01:06,180 --> 01:01:11,250
poster should look like etc exception so

1370
01:01:08,760 --> 01:01:13,350
very very easy to do you can use those

1371
01:01:11,250 --> 01:01:16,500
places for other things as well so you

1372
01:01:13,350 --> 01:01:19,980
adds up more marketing stuff for you to

1373
01:01:16,500 --> 01:01:21,240
add more assets now I didn't go through

1374
01:01:19,980 --> 01:01:22,910
an aggregator because they're expensive

1375
01:01:21,240 --> 01:01:26,160
and I didn't have the body favorite

1376
01:01:22,910 --> 01:01:29,390
that's why it's not currently on iTunes

1377
01:01:26,160 --> 01:01:33,150
or Google Play because you advocate this

1378
01:01:29,390 --> 01:01:35,790
the only way into there yeah Apple did

1379
01:01:33,150 --> 01:01:38,820
have a service like Amazon and the link

1380
01:01:35,790 --> 01:01:40,260
is still available but I got into there

1381
01:01:38,820 --> 01:01:41,640
any one of those continuous loops of

1382
01:01:40,260 --> 01:01:44,640
clicking a month ago that's the same

1383
01:01:41,640 --> 01:01:47,840
page it doesn't work there I don't think

1384
01:01:44,640 --> 01:01:50,190
they what they want aggregators to do it

1385
01:01:47,840 --> 01:01:53,120
so where does that bring me so that's

1386
01:01:50,190 --> 01:01:58,140
December 2018 three months ago now I

1387
01:01:53,120 --> 01:02:03,120
launched a film to world through Amazon

1388
01:01:58,140 --> 01:02:06,860
amore how to die in the US the UK no it

1389
01:02:03,120 --> 01:02:12,630
actually managed to DIY the entire film

1390
01:02:06,860 --> 01:02:13,820
from conception to release but that was

1391
01:02:12,630 --> 01:02:17,730
at the end of the story

1392
01:02:13,820 --> 01:02:20,130
hmm but because obviously one side

1393
01:02:17,730 --> 01:02:22,080
released it I thought well that's that's

1394
01:02:20,130 --> 01:02:24,870
the end game for this now I just have to

1395
01:02:22,080 --> 01:02:26,610
do some kind of you continual marketing

1396
01:02:24,870 --> 01:02:30,090
in the background so people watch air

1397
01:02:26,610 --> 01:02:32,790
people review it etc etc leti two things

1398
01:02:30,090 --> 01:02:35,790
happened a couple of weeks off the

1399
01:02:32,790 --> 01:02:38,160
released it one was a Film Festival

1400
01:02:35,790 --> 01:02:40,950
contact to be saying they really wanted

1401
01:02:38,160 --> 01:02:43,410
to show webcast and I think I thought

1402
01:02:40,950 --> 01:02:45,390
like mystics festival window of

1403
01:02:43,410 --> 01:02:47,580
opportunity because it was already out

1404
01:02:45,390 --> 01:02:49,410
in the public domain but they really

1405
01:02:47,580 --> 01:02:52,170
found where I found footage for a

1406
01:02:49,410 --> 01:02:55,770
festival in San Francisco great half

1407
01:02:52,170 --> 01:02:59,820
it's the perfect audience for it so two

1408
01:02:55,770 --> 01:03:01,560
weeks ago I went over to that and since

1409
01:02:59,820 --> 01:03:04,800
the first time that the what cost me

1410
01:03:01,560 --> 01:03:08,670
showed unnatural big cinematic screen so

1411
01:03:04,800 --> 01:03:13,760
I got a few screening it it killed

1412
01:03:08,670 --> 01:03:16,680
everyone loved it it got massive bug and

1413
01:03:13,760 --> 01:03:19,170
it may it may it may have won something

1414
01:03:16,680 --> 01:03:29,730
but I couldn't possibly say until that's

1415
01:03:19,170 --> 01:03:31,680
actually was a sales agents going comes

1416
01:03:29,730 --> 01:03:35,250
out with me and said I've seen often

1417
01:03:31,680 --> 01:03:37,350
times eBay I need to I'd love to watch

1418
01:03:35,250 --> 01:03:39,930
it and I was straight up front I went

1419
01:03:37,350 --> 01:03:43,260
that's great I went it's a very demeanor

1420
01:03:39,930 --> 01:03:45,570
Leeson now but it's been available in

1421
01:03:43,260 --> 01:03:47,970
the US and the UK on Amazon but the rest

1422
01:03:45,570 --> 01:03:50,100
of the rights for the world still up for

1423
01:03:47,970 --> 01:03:52,770
grabs so if you want you're happy with

1424
01:03:50,100 --> 01:03:54,200
that then please do and he was like no

1425
01:03:52,770 --> 01:03:57,420
absolutely I will

1426
01:03:54,200 --> 01:04:00,270
he watched it he really liked it girl he

1427
01:03:57,420 --> 01:04:03,109
saw that Blair Witch and gold the other

1428
01:04:00,270 --> 01:04:05,640
that might work there funny enough

1429
01:04:03,109 --> 01:04:07,710
that's a sales agent company run by

1430
01:04:05,640 --> 01:04:09,240
someone who's in marketing so he knows

1431
01:04:07,710 --> 01:04:13,130
things you got sense so you can see how

1432
01:04:09,240 --> 01:04:17,970
all these things come together yes and I

1433
01:04:13,130 --> 01:04:20,970
finally signed an agreement last week so

1434
01:04:17,970 --> 01:04:22,829
the film around now has Asian for the

1435
01:04:20,970 --> 01:04:25,200
rest of the world and they still have

1436
01:04:22,829 --> 01:04:30,750
representation for other formats in the

1437
01:04:25,200 --> 01:04:32,190
US and the UK in the future add on top

1438
01:04:30,750 --> 01:04:35,250
of that one of the things that may

1439
01:04:32,190 --> 01:04:37,500
happen off of the back of this is one of

1440
01:04:35,250 --> 01:04:39,480
the processes we may go down to make the

1441
01:04:37,500 --> 01:04:42,150
film more of a viable product to sell

1442
01:04:39,480 --> 01:04:45,660
globally it's work out how to do a very

1443
01:04:42,150 --> 01:04:48,570
small theatrical release in the UK maybe

1444
01:04:45,660 --> 01:04:50,160
four or so screenings so all the things

1445
01:04:48,570 --> 01:04:58,829
I wanted to happen I didn't think we're

1446
01:04:50,160 --> 01:05:00,420
going to so sorry I missed I missed I

1447
01:04:58,829 --> 01:05:02,849
missed the significance of the last bit

1448
01:05:00,420 --> 01:05:05,280
so thee so you're going to just a small

1449
01:05:02,849 --> 01:05:06,869
theatrical release in order to do to do

1450
01:05:05,280 --> 01:05:08,579
what to make it more viable in the US

1451
01:05:06,869 --> 01:05:11,160
did you say you have a more viable

1452
01:05:08,579 --> 01:05:14,010
globally as a product because it's then

1453
01:05:11,160 --> 01:05:16,050
a film is a UK film that's had a UK

1454
01:05:14,010 --> 01:05:21,079
the--actually new release release

1455
01:05:16,050 --> 01:05:24,960
so yeah that's um that's that's yeah so

1456
01:05:21,079 --> 01:05:28,020
that's in the pipeline yeah yeah I mean

1457
01:05:24,960 --> 01:05:33,210
and again this is like low-budget stuff

1458
01:05:28,020 --> 01:05:34,470
so yeah I went to San Francisco and I

1459
01:05:33,210 --> 01:05:36,359
would have been able to have done that

1460
01:05:34,470 --> 01:05:38,040
and that's like released on Amazon and

1461
01:05:36,359 --> 01:05:40,500
they had made enough money on Amazon to

1462
01:05:38,040 --> 01:05:42,540
pay for my flights out there so it's

1463
01:05:40,500 --> 01:05:45,869
like it's all this small piece stuff

1464
01:05:42,540 --> 01:05:48,990
that comes together and actually it gets

1465
01:05:45,869 --> 01:05:53,160
you where you want to be so yeah that's

1466
01:05:48,990 --> 01:05:56,210
that's web cast is in March of 2019 it's

1467
01:05:53,160 --> 01:05:58,380
it's include promise with other people

1468
01:05:56,210 --> 01:06:00,569
congratulations and I just I just

1469
01:05:58,380 --> 01:06:01,740
brought it up on Amazon Prime now what's

1470
01:06:00,569 --> 01:06:05,010
really interesting to me

1471
01:06:01,740 --> 01:06:08,119
we're admins and prime is that and I

1472
01:06:05,010 --> 01:06:10,560
predict that they may take over

1473
01:06:08,119 --> 01:06:13,089
Netflix I know that's a bit of a big

1474
01:06:10,560 --> 01:06:14,949
bold statement to make but they

1475
01:06:13,089 --> 01:06:16,059
I mean they're two different they're two

1476
01:06:14,949 --> 01:06:19,179
totally different things so perhaps

1477
01:06:16,059 --> 01:06:21,549
that's a bit premature but the part the

1478
01:06:19,179 --> 01:06:24,849
thing that it gives to filmmakers you've

1479
01:06:21,549 --> 01:06:27,969
been able to release it in the US and

1480
01:06:24,849 --> 01:06:32,619
the UK where people can purchase it and

1481
01:06:27,969 --> 01:06:35,349
oh just sorry how does the um how does

1482
01:06:32,619 --> 01:06:38,259
the how does just the distribution model

1483
01:06:35,349 --> 01:06:40,390
work so did you pay a fee to list it and

1484
01:06:38,259 --> 01:06:43,179
then you take a percentage of the

1485
01:06:40,390 --> 01:06:47,439
revenue or is it's completely free to

1486
01:06:43,179 --> 01:06:50,769
this tip of no money there and then I

1487
01:06:47,439 --> 01:06:53,199
think it works something like 6040 to

1488
01:06:50,769 --> 01:06:55,479
the filmmaker it's they said they've

1489
01:06:53,199 --> 01:06:57,089
slashed it horribly from last year about

1490
01:06:55,479 --> 01:07:01,989
there used to be a lot better than that

1491
01:06:57,089 --> 01:07:06,640
no really yeah so it's I mean it's it's

1492
01:07:01,989 --> 01:07:09,429
about one P per hours streamed so you

1493
01:07:06,640 --> 01:07:11,650
have to work it really hard or really

1494
01:07:09,429 --> 01:07:14,019
cremonini smartly in terms of your ads

1495
01:07:11,650 --> 01:07:17,019
to get the right people and things like

1496
01:07:14,019 --> 01:07:19,659
the reviews really really can so people

1497
01:07:17,019 --> 01:07:21,339
giving it good reviews that that helps

1498
01:07:19,659 --> 01:07:24,489
it on their algorithm but then obviously

1499
01:07:21,339 --> 01:07:26,739
it comes up at more people's menus and

1500
01:07:24,489 --> 01:07:27,519
then they see it and itself generates

1501
01:07:26,739 --> 01:07:30,249
like that

1502
01:07:27,519 --> 01:07:33,150
I am so you have two to three you have

1503
01:07:30,249 --> 01:07:35,799
the two things right you have the free

1504
01:07:33,150 --> 01:07:40,029
viewer can watch it for free with prime

1505
01:07:35,799 --> 01:07:41,380
yo they can buy it it so iets do you get

1506
01:07:40,029 --> 01:07:44,559
to what's the backend look like do you

1507
01:07:41,380 --> 01:07:48,609
get to see both all the metrics you yeah

1508
01:07:44,559 --> 01:07:52,239
yeah the metrics don't like amazing but

1509
01:07:48,609 --> 01:07:54,309
you do get you get to see hours streamed

1510
01:07:52,239 --> 01:08:00,099
you get to see minutes streams you get

1511
01:07:54,309 --> 01:08:02,559
to see UDP users over seven days I think

1512
01:08:00,099 --> 01:08:08,229
seven days four months or seven months

1513
01:08:02,559 --> 01:08:11,589
and then twelve months I was on the only

1514
01:08:08,229 --> 01:08:13,719
issue I have it has been really great so

1515
01:08:11,589 --> 01:08:15,999
far so I'm not going to complain the

1516
01:08:13,719 --> 01:08:20,349
only issue I have is is the security on

1517
01:08:15,999 --> 01:08:21,969
Amazon as a filmmaker is completely in

1518
01:08:20,349 --> 01:08:26,739
the hands of the Amazon gods

1519
01:08:21,969 --> 01:08:29,349
so recently they they did you

1520
01:08:26,739 --> 01:08:36,339
because recently they did a giant cull

1521
01:08:29,349 --> 01:08:38,799
of of independent filmmakers stuff came

1522
01:08:36,339 --> 01:08:41,559
in from the platform yeah they just yeah

1523
01:08:38,799 --> 01:08:43,719
I mean I'm in a group a Facebook group

1524
01:08:41,559 --> 01:08:45,759
that's like Amazon come of the

1525
01:08:43,719 --> 01:08:47,259
particular name people could fuck right

1526
01:08:45,759 --> 01:08:49,179
if they're interested this because it's

1527
01:08:47,259 --> 01:08:50,710
it's filmmakers on Amazon what I defend

1528
01:08:49,179 --> 01:08:52,839
it film EXO members on which is great

1529
01:08:50,710 --> 01:08:54,999
cuz when you talk about the issues and

1530
01:08:52,839 --> 01:08:57,789
it became these little mass panic that

1531
01:08:54,999 --> 01:09:00,519
came up because Amazon was sending out

1532
01:08:57,789 --> 01:09:02,859
emails going this item that you've had

1533
01:09:00,519 --> 01:09:05,380
has been deleted because it doesn't

1534
01:09:02,859 --> 01:09:07,449
reach our quality checker so maybe

1535
01:09:05,380 --> 01:09:11,409
they've chose like what what what they

1536
01:09:07,449 --> 01:09:13,359
say is a quality checking thing do not

1537
01:09:11,409 --> 01:09:15,609
resubmit because it will not go back on

1538
01:09:13,359 --> 01:09:19,449
it's like it's been earmarked for not

1539
01:09:15,609 --> 01:09:20,349
coming back forever yeah yeah now one of

1540
01:09:19,449 --> 01:09:22,210
the things I thought was really awesome

1541
01:09:20,349 --> 01:09:24,849
after the first kind of month for this

1542
01:09:22,210 --> 01:09:27,730
is actually you had enough content you

1543
01:09:24,849 --> 01:09:29,829
could probably make a decent standard of

1544
01:09:27,730 --> 01:09:32,999
living as a filmmaker pull your stuff on

1545
01:09:29,829 --> 01:09:35,499
it because it's all about being streamed

1546
01:09:32,999 --> 01:09:38,739
so if you can find a way if somebody

1547
01:09:35,499 --> 01:09:41,319
actually by sorry sorry to interrupt if

1548
01:09:38,739 --> 01:09:44,109
somebody is fine why is it do you do you

1549
01:09:41,319 --> 01:09:47,079
get you get the sale or do you still

1550
01:09:44,109 --> 01:09:49,480
does it just still just apply no I do I

1551
01:09:47,079 --> 01:09:51,219
do I get I get a percent percentage of

1552
01:09:49,480 --> 01:09:53,739
the sale a percentage of renting and

1553
01:09:51,219 --> 01:09:57,610
then it's that minute strange pence

1554
01:09:53,739 --> 01:09:59,980
thing as well I got it you know looking

1555
01:09:57,610 --> 01:10:01,900
at it the majority of stream was like

1556
01:09:59,980 --> 01:10:05,499
it's it's way more streamers that it is

1557
01:10:01,900 --> 01:10:09,190
I think it like purchasing is like not

1558
01:10:05,499 --> 01:10:10,840
that many red teams very small years but

1559
01:10:09,190 --> 01:10:13,749
you know being aged people will stream

1560
01:10:10,840 --> 01:10:14,679
it yes so that's obviously you could you

1561
01:10:13,749 --> 01:10:15,940
can you know if you've got enough

1562
01:10:14,679 --> 01:10:17,380
content on there you could make a

1563
01:10:15,940 --> 01:10:19,150
reasonable living of it which would be

1564
01:10:17,380 --> 01:10:20,730
great because I've created work you're

1565
01:10:19,150 --> 01:10:22,690
doing and you're getting paid for

1566
01:10:20,730 --> 01:10:24,039
however there were people that there

1567
01:10:22,690 --> 01:10:27,429
were people this for never saying on

1568
01:10:24,039 --> 01:10:28,690
I've got 130 titles and like I tell how

1569
01:10:27,429 --> 01:10:29,889
you make that many films and that's the

1570
01:10:28,690 --> 01:10:33,070
rule

1571
01:10:29,889 --> 01:10:35,320
rubbish no they'd all like 70 of them

1572
01:10:33,070 --> 01:10:36,999
have been taken up and it's like that's

1573
01:10:35,320 --> 01:10:38,349
and all these people were kind of

1574
01:10:36,999 --> 01:10:39,630
screaming I know that's terrible that's

1575
01:10:38,349 --> 01:10:42,449
awful

1576
01:10:39,630 --> 01:10:44,610
I rush to check webcast it did have a

1577
01:10:42,449 --> 01:10:47,040
red flag against it but it wasn't a

1578
01:10:44,610 --> 01:10:50,159
quality issue it was just I put it on as

1579
01:10:47,040 --> 01:10:51,630
a pg-13 and they were like this they

1580
01:10:50,159 --> 01:10:54,270
clearly got a clean sweep of everything

1581
01:10:51,630 --> 01:10:56,880
and check their you know all their ducks

1582
01:10:54,270 --> 01:10:59,159
in a row so I just I just wrapped it up

1583
01:10:56,880 --> 01:11:02,969
to 18 certificate so just how it that

1584
01:10:59,159 --> 01:11:06,030
doesn't that's fine okay yeah what that

1585
01:11:02,969 --> 01:11:07,739
means is is that at any time Amazon

1586
01:11:06,030 --> 01:11:10,409
could change their rules and bump you

1587
01:11:07,739 --> 01:11:13,650
off it might be that scissors module is

1588
01:11:10,409 --> 01:11:15,690
to do that in five years time maybe if

1589
01:11:13,650 --> 01:11:18,179
they do becoming it the next Netflix

1590
01:11:15,690 --> 01:11:20,340
they overtake Netflix maybe they will

1591
01:11:18,179 --> 01:11:22,739
consider the idea that they don't need

1592
01:11:20,340 --> 01:11:24,719
independent filmmakers anymore or that

1593
01:11:22,739 --> 01:11:27,690
you know the piece of the pie that

1594
01:11:24,719 --> 01:11:31,730
independent filmmakers are taking is too

1595
01:11:27,690 --> 01:11:34,050
much for them so in hardest get in yeah

1596
01:11:31,730 --> 01:11:37,469
they'll give you this money they've just

1597
01:11:34,050 --> 01:11:39,480
changed the rules again which is I can't

1598
01:11:37,469 --> 01:11:41,070
of them particularly but it runs a

1599
01:11:39,480 --> 01:11:44,239
little bit like YouTube rules in terms

1600
01:11:41,070 --> 01:11:48,540
of making money from YouTube in that if

1601
01:11:44,239 --> 01:11:50,489
people stream for the entire length of

1602
01:11:48,540 --> 01:11:53,370
something you get more money if you

1603
01:11:50,489 --> 01:11:55,290
stream for a small amount they give you

1604
01:11:53,370 --> 01:11:57,449
less money and then there's a middle

1605
01:11:55,290 --> 01:11:59,760
ground in between so they've they've

1606
01:11:57,449 --> 01:12:01,230
even tiered the streaming on how so

1607
01:11:59,760 --> 01:12:02,159
actually that's that's good at the sense

1608
01:12:01,230 --> 01:12:05,100
of what they want there is quality

1609
01:12:02,159 --> 01:12:06,270
content because they realize that people

1610
01:12:05,100 --> 01:12:08,070
are just picking things up for making

1611
01:12:06,270 --> 01:12:11,340
loads of stuff doesn't matter what

1612
01:12:08,070 --> 01:12:13,440
situation yeah yeah but yeah again so

1613
01:12:11,340 --> 01:12:16,650
you are you know you're making stuff but

1614
01:12:13,440 --> 01:12:19,920
you are just under their rules the whole

1615
01:12:16,650 --> 01:12:22,949
time in that sense so yes but what

1616
01:12:19,920 --> 01:12:24,600
happens with my example is that having

1617
01:12:22,949 --> 01:12:27,270
it on there has created another

1618
01:12:24,600 --> 01:12:29,130
opportunity so it's definitely worth

1619
01:12:27,270 --> 01:12:34,350
doing it's definitely worth exploring

1620
01:12:29,130 --> 01:12:35,760
shop yeah yeah cool well I mean we've

1621
01:12:34,350 --> 01:12:41,880
been talking for a while so I think we

1622
01:12:35,760 --> 01:12:43,139
should probably wrap it up thank you

1623
01:12:41,880 --> 01:12:45,360
it's been it's been a fascinating

1624
01:12:43,139 --> 01:12:46,889
journey through the whole process from

1625
01:12:45,360 --> 01:12:50,250
beginning to end and it sounds like it's

1626
01:12:46,889 --> 01:12:52,010
not even the end yet yeah great it's

1627
01:12:50,250 --> 01:12:56,870
quite the adventure and what

1628
01:12:52,010 --> 01:13:00,140
what's what's next what's that yes I'm

1629
01:12:56,870 --> 01:13:02,660
doing a whole bunch of projects I've got

1630
01:13:00,140 --> 01:13:05,960
going you know different levels and

1631
01:13:02,660 --> 01:13:07,820
stages as it were I've started writings

1632
01:13:05,960 --> 01:13:10,100
and some new stuff I want to make a new

1633
01:13:07,820 --> 01:13:12,320
feature I think actually though one of

1634
01:13:10,100 --> 01:13:13,820
the things I really want to do is this

1635
01:13:12,320 --> 01:13:16,130
whole experience I mean as we spoke

1636
01:13:13,820 --> 01:13:19,550
about today I want I'm gonna get that

1637
01:13:16,130 --> 01:13:21,410
down in video form as well so I'm gonna

1638
01:13:19,550 --> 01:13:23,090
I'm gonna have a YouTube channel to put

1639
01:13:21,410 --> 01:13:25,489
all that on I think as well and then I

1640
01:13:23,090 --> 01:13:27,080
can showcase off my work with that so

1641
01:13:25,489 --> 01:13:28,730
I'm going to make a move a plug that's

1642
01:13:27,080 --> 01:13:30,680
alright because I do have a you tree

1643
01:13:28,730 --> 01:13:33,590
go please please please has my shorts on

1644
01:13:30,680 --> 01:13:35,870
it it's easy as Paul does movies so go

1645
01:13:33,590 --> 01:13:39,350
to that please subscribe you can see

1646
01:13:35,870 --> 01:13:42,800
almost movie yes send me send me an

1647
01:13:39,350 --> 01:13:46,100
email with this in and also the link for

1648
01:13:42,800 --> 01:13:47,870
and find webcast yeah now put it in the

1649
01:13:46,100 --> 01:13:49,940
link I'll put it just are just under

1650
01:13:47,870 --> 01:13:51,630
belief under just beneath this video so

1651
01:13:49,940 --> 01:13:59,870
they don't even have to watch this far

1652
01:13:51,630 --> 01:13:59,870
[Laughter]

1653
01:14:02,410 --> 01:14:06,920
no thank you so much yeah actually if I

1654
01:14:05,300 --> 01:14:08,780
sign up with anything I should sign off

1655
01:14:06,920 --> 01:14:11,900
with the fact that the the people in

1656
01:14:08,780 --> 01:14:13,850
liftoff have been incredibly supportive

1657
01:14:11,900 --> 01:14:19,100
through that entire journey and

1658
01:14:13,850 --> 01:14:22,100
obviously the the the enthusiasm for

1659
01:14:19,100 --> 01:14:23,480
which they received my shore actually

1660
01:14:22,100 --> 01:14:25,610
put me on the journey to making a future

1661
01:14:23,480 --> 01:14:28,100
and then they've been really decent

1662
01:14:25,610 --> 01:14:30,820
insights into how to do that since then

1663
01:14:28,100 --> 01:14:34,370
so I hope other people in this community

1664
01:14:30,820 --> 01:14:34,850
can use liftoff at the same way yeah

1665
01:14:34,370 --> 01:14:36,200
thank you

1666
01:14:34,850 --> 01:14:38,840
yeah that's the whole this is the whole

1667
01:14:36,200 --> 01:14:41,870
point right we can know from each other

1668
01:14:38,840 --> 01:14:44,150
and get back that's it that's cool Anna

1669
01:14:41,870 --> 01:14:45,620
will and state and we'll we'll be

1670
01:14:44,150 --> 01:14:49,220
talking again I'm sure very soon

1671
01:14:45,620 --> 01:14:53,170
absolutely yes we're budgeting and yeah

1672
01:14:49,220 --> 01:14:53,170
alright thank you very much okay